Influencer Marketing

Yuan Skincare LazLive with Live Selling Host

Lazlive cover image

Yuan Skincare partnered with ATC on a LazLive live selling hosted by Live Selling Host Pat.

Lazada’s in-app live streaming feature LazLive, allows shoppers, brands, and sellers to interact in real time, as well as provides detailed product demonstrations and the ability to purchase items simultaneously. Partnering with professional hosts provides bigger audiences and enhances the efficiency of the campaign.

What is LazLive?

LazLive is a live streaming feature on the Lazada platform which was first launched in mid-2019. Merchants can do live commerce directly to their customers using this live streaming platform. This form of e-commerce marketing has many advantages such as, customers can clearly see the products that the brand sells, the store can talk about the products and answer customer questions immediately, the seller can distribute discount codes during live selling, it has a special discount shopping cart feature that customers can buy via live only, etc.

LazLive with Yuan Skincare

LazLive could soon become the hottest e-commerce trend that creates promising sales, and Yuan Skincare didn’t miss the opportunity to try it out.

The Advantages of LazLive in E-commerce

With this amazing live streaming feature of Lazada, sellers will have the opportunity to access many features such as:

  • Organise promotions for products with special prices that can only be purchased from the shopping cart in the live.
  • Give away special coupons that can only be collected in live and can only last until the end of the live.
  • Communicate with customers in real time, including being able to immediately answer questions sent during the live broadcast
  • Going live will greatly increase the visibility of the brand.
  • Customers can easily collect reward coins from Lazada, just by watching live streams.

Partnership with Live Selling Host

Pat (@znailx), who is a brand ambassador of Yuan Skincare, was the host for the live selling campaign.2 phones with beauty influencer an text live selling LazLive

During the live selling event, Pat presented some Yuan Skincare products, answered questions from customers, and did a few promotions. The live stream was able to garner 2,000 views.

Live selling is the future of e-commerce and it proves to be the most engaging way to sell online. It became an essential tool for media and communications amidst the COVID-19 lockdown when people became more inclined to shop online. Want to find the perfect host for your live selling campaign? Contact us to find the right live selling host for your brand and to organise the campaign for you.

Digital 38

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Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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