Ever wondered what a great influencer marketing strategy could do to your airline brand?
Airlines leverage greatly on digital marketing campaigns. This is especially so with most of their customers stumbling upon their social media marketing posts that lead them to search for flights and eventually book a ticket.
Boosting social presence aside, airlines must be strategic in deploying such campaigns. These campaigns must go beyond a customer’s one-way or roundtrip travel.
One fool-proof way is through an influencer marketing strategy tailored fit for your Airline brand. In this article, we’ll look at the airline influencer marketing strategy of Eva Air and how it proved to be successful for the airline brand.
Tried and tested Influencer Marketing Strategy for Airline Brands
Besides well-run social media pages, Eva Air also bolstered its digital marketing plan with an influencer marketing strategy. The airline turned to influencers to increase brand awareness and promote their new Bangkok-Vienna route. For this endeavour, they enlisted the social media content creation expertise and high-profile influence of Thai couple and travel influencer Paigunna. The couple maintains a prominent blog, a Facebook page with more than 650,000 fans and an Instagram page with more than 63,000 followers.
Tasked with promoting the Bangkok-Vienna route, travel influencers Paigunna focused on showcasing what the city has to offer. Moreover, they filled their blog and social media pages with stunning photographs of the sights, scenery and mouth-watering food that await tourists in Vienna.
Paigunna’s posts about the charming city of Vienna garnered more than 1,700 likes on Instagram and more than 800 social actions on Facebook.
The couple also zeroed in on promoting the Eva Air. On their blog, they went into the fine details of the aircraft they boarded. The couple raved about the features and the many conveniences on board.
Once ingrained in fan’s minds, fans will remember the remarkable trip brought about by Eva Air. Fans can even use this as a future reference for more trips ahead.
Take Your Airline Brand to New Heights!
Want your airline brand to soar high? Let Asia Travel Club help you create an influencer marketing strategy that could take your brand to the top.
Get in touch with us at m.me/asiatravelclub today to learn more about our influencer marketing platform that could help boost your digital marketing campaigns.
About Asia Travel Club
Asia Travel Club (ATC) is Asia’s leading Influencer Marketing Agency connecting Influencers with brands across China, Korea, Japan, Singapore, Malaysia, Thailand, and Vietnam.
Since 14 Jan 2019, ATC has attracted more than 3,000 influencers with 380 million followers to come on board with us and has successfully launched more than 50 campaigns for brands and ATC Hotel Partners – Shangri-La Hotels & Resorts, InterContinental Hotels Group, Accor Group, Wyndham Hotel Group and Cititel Hotel Management.
Are you ready to dive into influencer marketing? Let ATC help you search, engage and manage the right influencers for your next campaign. Be it fitness, travel, beauty or lifestyle, ATC is the influencer marketing agency for you.
Digital 38 Technologies: ATC, Travel141, AP365 and MCN
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IH Digital, IH Singapore and Digital 38 are members of the IH Digital group.