A new hair look and an exciting prize at the comfort of your home? Sounds great! Liese Malaysia recently launched a fun campaign called Ash Tone IG Reels Challenge led by 6 Malaysian influencers, to give out iPad Pro to 2x winners!

The IG Reels Challenge with Malaysian Influencers

Liese MY came up with a campaign perfect for those who have been staying at home but want to have a new hair makeover, using the all-new Ash Tone Liese Creamy Bubble Color in Midnight Ash and Silvery Ash Gray.

The campaign started from July 2021, which Irene Yap (@irene.xiiaoc) is the one to post first among other influencers. Her video gained 4,130 likes.

 

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A post shared by irene.xiiaoc (IRENE) KL📍 (@irene.xiiaoc)

IG Reels Challenge was followed by Malaysian influencers Vivian Liu (@vivian1017) and Gladish Chan (@gladischan) with more than 4.5K and 20k likes, respectively.

 

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A post shared by VivianLiu 刘秀薇🌸 (@vivian1017)

 

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A post shared by Gladish Chan祤琹😄 (@gladishchan)

All Malaysian participants were invited to create a video featuring their before and after results using the Silver Ash Gray or Midnight Ash. Just like how Miki Tew (@miki_tew), one of the Malaysian influencers, did in the videos below which reached more than 219,000 views in FB alone, while 33.5K likes on IG:

 

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A post shared by ✿ 𝓜𝓲𝓴𝓲咏瑄 (@miki_tew)

The IG challenge video should be posted on IG reels, must be set to public, with hashtags #AshCoolAsIam #LieseAshToneChallenge and must tag @liesemy. Liese MY encourages everyone to be as creative as possible with their entries!

The contest which ran from 28th July to 22nd September 2021 was closed out by influencers Chanwon (@chanwon92) with more than 1.6k likes and Serena (@serenavanilaa) with 4k likes.

 

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A post shared by Chanwon❤️🇯🇵🇲🇾| チャンウォン (@chanwon92)

 

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A post shared by 陳煒林 (@serenavanillaa)

Included in the campaign are OOTD (outfit of the day) by each influencer like below and a fun collab between Miki and Gladish, who are actually good friends in real life, on Gladish’s YouTube channel. The two influencers can be seen enjoying promoting the 2 new shades of Ash, giving a tutorial on how to use the Liese products and showing the before & after result, which has gained the said YouTube video more than 122,000 views in only less than 3 months.

 

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A post shared by ✿ 𝓜𝓲𝓴𝓲咏瑄 (@miki_tew)

The Result of IG Reels Challenge

Liese Malaysia’s Ash Tone IG Reels Challenge giveaway 2x iPad Pro as the prize for the chosen videos. Aside from being able to connect to Malaysians through giving away prizes, Liese was also able to create more awareness, acquire new and retain existing customers for their brand through this campaign and with the help of Malaysian influencers who have widely showcased their product.

Check out more successful influencer marketing campaign ideas and case studies:

• K-Beauty And Cosmetic Brand MISSHA Taps Singapore With Cross Border Live Selling
• Tamar Valley Dairy Partners With Influencers For Yoghurt Pouch Campaign
• Men’s Biore Malaysia’s Raya Campaign And Influencer Marketing On TikTok

ATC can connect you with the right influencer

Are you targeting the Malaysian market or want to expand into any Southeast Asian market? We can help you get connected with the right influencer for your brand.

If you’re interested to know more about influencer marketing, get in touch with us today!

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#IGreels #InfluencerMarketing #MalaysianInfluencers

For Raya, Men’s Biore Malaysia has decided to go with influencer marketing as they launched their Raya campaign with TikTok influencers. This influencer marketing on TikTok was named #RayaNampakMacho. This campaign was a TikTok contest where participants had to upload a creative Raya TikTok, showcasing any Men’s Biore product. To leverage this campaign, Men’s Biore Malaysia engaged with six young TikTok influencers all over Malaysia.

Take a look at their announcement post on TikTok here.

@mensbioremyMeriahkan Raya anda dengan peraduan #MensBiore #RayaNampakMacho! Terma dan syarat: shorturl.at/jsDGN Selamat mencuba! 😘♬ original sound – Men’s Biore MY

What is influencer marketing?

When a brand collaborates with an online influencer to market its products or services, that is called influencer marketing. Sometimes, collaborations under influencer marketing are less evident as brands purely involve influencers to improve brand recognition.

What Men’s Biore Malaysia has done is influencer marketing on TikTok, where all their collaborations are with TikTok influencers.

TikTok influencers involved

1. Ahmad Akid (@akiddos)

Influencer marketing on TikTok often times involve collaborations with big followings. Ahmad Akid is a great example as he definitely has what it takes to gain the spotlight on TikTok. He has garnered an amount of 1.6M followers meanwhile his Instagram account is now being followed by 783K accounts.

Watch Ahmad Akid’s video here.

@mensbioremy@akiddos memang #RayaNampakMacho kan? Cepat join peraduan #MensBiore #RayaNampakMacho untuk berpeluang memenangi RM3000 duit raya 🎉♬ original sound – Men’s Biore MY

2. Aniq Suhair (@aaaniiqqq)

Many have known him due to his participation in Hero Remaja 2020. Being one of the finalists, Aniq Suhair has proven to be an asset to influencer marketing on TikTok. He is an actor, a model and a YouTuber. He has 131.3K followers and 252K followers on TikTok and Instagram respectively.

Aniq Suhair’s TikTok video can be found here.

@mensbioremyJangan lupa untuk ikuti peraduan @mensbioremy #RayaNampakMacho! Tamat 6 Jun ini ya! Ada RM3000 untuk dimenangi tau! 💰 @aaaniiqqq♬ original sound – Men’s Biore MY

3. Hanif Arip (@disguisex)

Being the only East Malaysian KOL for this campaign, Hanif Arip has made his state proud. Not only he is a successful TikTok influencer from Sarawak, he is also an active kart racing (or karting) racer. Hanif Arip has 538.5K followers on TikTok and 12.9K followers on Instagram.

Here is Hanif Arip’s TikTok video.

@mensbioremyTunggu apa lagi? Jom join peraduan @mensbioremy #RayaNampakMacho! Ada RM3000 untuk dimenangi tau! #MensBiore #RayaNampakMacho @disguisex♬ original sound – Men’s Biore MY

4. Izzrin Irfan (@izzrynx)

A man of many talents and niches, Izzrin Irfan is a gem for influencer marketing on TikTok. He is an actor, singer and of course, a TikTok influencer. This young Kedahan has an impressive 1.3M followers on TikTok and 186K followers on Instagram.

Izzrin Irfan’s TikTok can be found here.

@mensbioremy@izzrynx serius #RayaNampakMacho! Cepat join peraduan kami untuk menang RM3000 ya! Psst… 25 penyertaan terawal dapat RM20 TnG Reload Pin tau! 😘♬ original sound – Men’s Biore MY

5. Naufal Haz (@naufalhaz and @ha22z0)

Naufal Haz certainly has the looks. He is a model under the Aunim Model House and is also popular on Malaysian TikTok. He has 274.6K followers on TikTok and 40K on Instagram.

Naufal Haz’s TikTok is here.

@mensbioremyTak tahu nak buat apa hujung minggu ni? Apa kata hantar penyertaan untuk peraduan @mensbioremy #RayaNampakMacho! Tamat Ahad ini ya! @naufalhaz♬ original sound – Men’s Biore MY

6. Nick Syaf (@onlynicksyaf)

Looking for an influencer who has the moves? Look no further, as Nick Syaf is a popular dancer, model and YouTuber. He has 926K followers on TikTok and his Instagram account has 104K followers.

Watch Nick Syaf’s video here.

@mensbioremyBaju raya pakai sekali je tahun ni? Jangan risau, boleh pakai lagi untuk peraduan @mensbioremy #RayaNampakMacho! Tamat 6 Jun tau! #mensbiore♬ original sound – Men’s Biore MY

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#TikTok #Influencer Marketing #TikTok Influencer