Live Selling

Influencer MarketingSocial Media Marketing

K-Beauty and Cosmetic Brand MISSHA Taps Singapore with Cross Border Live Selling

MISSHA-cross-border-live-selling

More and more shoppers want to shop across the border nowadays. The Korean beauty and cosmetic brand MISSHA knows they need to expand their reach in Southeast Asia and what better-suited strategy for today’s world than to tap into cross border live selling? MISSHA has recently participated in LazMall’s Brand Mega Offer and successfully launched a Lazada Live segment with Singaporean host Feliza Ava Kiara Toh.

MISSHA-cross-border-live-selling-host

Why bother Cross Border Live Selling?

Live Selling is more than just a video, it is a real-time interaction through online platforms. The viewers can ask any general or specific questions regarding the product, be answered by the seller right away, and vice versa. Through this, it creates transparency and authenticity between the sellers and buyers which already makes a strong purpose.

Live selling has become more beneficial today knowing that the difficulties brought in by COVID-19 are still ongoing. With lockdown being implemented everywhere in the world, it makes sense, why brands expanding or going global tap into cross border live selling which supports marketing to different countries not just local.

MISSHA-store-cross-border-live-selling

This is evident through the recent said LazLive hosted by Feliza for MISSHA. The Korean brand easily broke barriers and effectively communicated with the Singaporean shoppers, highlighted their brand’s best qualities and products, and also engaged customers to join their fun activities, get freebies, and win prizes. In return was an increase in new customers, customer retention, and customer loyalty. MISSHA was able to garner over 3,900 views in just 30 minutes which is a great help in brand visibility.

MISSHA-Lazada-cross-border-live-selling

MISSHA-Laz-cross-border-live-selling

Apart from what was mentioned, you can actually do more and get more benefits in live selling with the right seller or host. If your brand wants to expand globally, consider cross border live selling into your brand growth strategy.

Check out more of our live selling case studies to see how it helped other brands:

ATC can help you find the right live selling host

Going across to promote your brand with cross border live selling wouldn’t be as effective if you don’t have the influencer that matches both your brand’s quality and targeted market. We’re here to help you!

Let’s find you the right influencer so we can maximise your marketing efforts. Get in touch with us today!

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Influencer MarketingSocial Media Marketing

Live Selling Goes Big in Southeast Asia

Live Selling is the new future of e-commerce. Online selling has been around since the 90s, but yet still prevailing until today. With the internet and technology around, there are just so many more possibilities, especially in the way we buy, sell, and engage before, in between, or after each transaction.

From ordering on the website to purchasing via social media platforms, now we’ve come this far, we’re now Live selling!

Just last year, the total gross merchandise value (GMV) driven by Live streaming during the 11.11 shopping holiday grew over 100%, according to the report from Alibaba’s Taobao Live Platform.

As consumers are shifting to online platforms to purchase products and services during the Covid-19 pandemic, Live Sales has emerged as a new trend of selling.

What Can You Sell Live and Where Can You Sell?

The word “Live”, means you need to sell a product that you can show to the buyers in front of the screens during the live selling sessions. You may sell clothes and apparel, cosmetics, pieces of jewelry, accessories, and more.

But which platforms can you sell your products live? There are many Live streaming platforms out there, such as Facebook Live, Instagram Live, YouTube Live, Twitter, Shopee LIVE, LazLive, and Amazon Live, which are with a large user base. According to Shopee, the platform clocked 450 million views on Shopee Live over three weeks during its 12.12 shopping festival.

What Does Live Selling Offers And How Can You Take Advantage?

Live selling goes beyond just seller and customer trading. Read on below to see why a business owner like you should ride on this trend.

1. Reach A Wider Audience

As Live Sales takes place online, social media has a big role to play. Tapping into popular social networking sites such as Facebook, Instagram, and Twitter will allow you to put your product in front of millions of people. Moreover, users have a strong preference for videos.

How can you take advantage of it? To sell on the right platform, you have to understand your target audience like which platform do they use most, so you don’t waste any effort. You may pick a main selling platform and share your upcoming or ended live video on other platforms.

2. Directly Connect With Customers

Authenticity, honesty, and straightforwardness are it’s main objectives. Your viewers are able to connect with you in real-time, so you can communicate, promote, answer or ask questions, and they can make the buying decisions in a jiffy.

How can you take advantage of it? This is your chance to amplify all the unique selling points of your product as well as your brand. It is important that you plan and produce a high-quality Live content to demonstrate your product or service in an engaging way.

3. Cost-efficient Marketing

It doesn’t need to be grand, instead, it needs to be transparent. Whether to invest in tools or equipment for live video production, it is entirely up to you.

How can you take advantage of it? While investing in tools and equipment is optional, what you need to focus on is about how convincing your campaign will be. This means the hosts should be skilled and comfortable in speaking live and know how to convert viewers into customers. Hence, make sure you select the live selling host that fits the requirements and image of your brand.

Laptop with girl live on screen

Future Growth Of Live Selling

It does not limit brands nor any sellers, it is a new business opportunity that almost all business owners can employ. As social media platforms are accessible, this means you can start Live selling right away, but it’s not a simple task to convert viewers into your customers, from planning Live video content and setting up live streaming equipment to finding a host.

In ATC.social, we can connect your brand with the Live selling host across Southeast Asia. If you are interested to explore live selling for your brand? Turn your active engagement into retail revenue. Get in touch with us now.

Digital 38

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Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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Yuan Skincare Live Selling in partnership with Beauty Influencers

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Yuan Skincare is taking the Asian Beauty Community by storm. Influencers Rachel Wong (Singapore), Jessica How (Malaysia) and Trần Hà Bảo Ngân (Vietnam) broadcast a Live Selling event in partnership with the brand. Watch the full live videos below.

Live Selling for Skincare Brands

In collaboration with beauty influencers from across Asia, Yuan Skincare hosted a live selling event to promote its all-natural skincare products. During the event, the hosts talked about the products’ ingredients and the amazing wonders they do for the skin. Among the many oriental ingredients featured in the products, one of the main herbs they discussed is Mugwort, an ingredient possesses a natural soothing herbal scent and helps with relieving skin problems like eczema, body acne, atopic dermatitis and fungal infections.

The live video sales event gave fans an opportunity to interact with their idols and also gave them a chance to voice out their questions about the brand and its products.

Trần Hà Bảo – Vietnam

Beauty influencer Trần Hà Bảo (@ngan.thbn) from Vietnam has a 5.5k following on Instagram. She partnered with Yuan Skincare in a live selling video which has already amassed 4.1k views.

Rachel Wong – Singapore

Singapore fitness influencer Rachel Wong  (@rachelwongggg) has 38.8k followers on Instagram. In the Shopee live selling event, she shared the benefits of mugwort. The video garnered 1.1k views to date.

Jessica How – Malaysia

Jessica How (@jessica_how_xoxo) is a beauty influencer, emcee and model with from Malaysia with 4k followers on Instagram. The live video acquired 382 views.

Want to collaborate with influencers on your next live video sales campaign? Contact us and we will organise the event and collaboration for you.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

 

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#LiveSelling #YuanSkincare #SingaporeInfluencer #ThailandInfluencer #VietnamInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Yuan Skincare Live Selling With Influencer Rachel Wong

Yuan Live Selling with Rachel Wong

Yuan Skincare Singapore broadcast a live selling event in collaboration with influencer Rachel Wong. Watch the recorded stream below.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients. One distinct ingredient is mugwort. This ingredient works wonders like relieve skin problems like eczema, body acne, atopic dermatitis, and fungal infections.

See also: Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Shopee Live Selling

In partnership with Singapore influencer Rachel Wong, Yuan Skincare Singapore hosted a live selling event to promote its Mugwort Classic Collection. Rachel talks about mugwort as the main ingredient in Yuan’s skincare products. Find the full live selling stream below.

 

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A post shared by Yuan Skincare SG (@yuanskincare.sg)

Thinking about live selling with influencers on your next marketing campaign? Contact us and we will organise the event and collaboration for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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