Yuan Skincare is taking the Asian Beauty Community by storm. Influencers Rachel Wong (Singapore), Jessica How (Malaysia) and Trần Hà Bảo Ngân (Vietnam) broadcast a Live Selling event in partnership with the brand. Watch the full live videos below.

Live Selling for Skincare Brands

In collaboration with beauty influencers from across Asia, Yuan Skincare hosted a live selling event to promote its all-natural skincare products. During the event, the hosts talked about the products’ ingredients and the amazing wonders they do for the skin. Among the many oriental ingredients featured in the products, one of the main herbs they discussed is Mugwort, an ingredient possesses a natural soothing herbal scent and helps with relieving skin problems like eczema, body acne, atopic dermatitis and fungal infections.

The live video sales event gave fans an opportunity to interact with their idols and also gave them a chance to voice out their questions about the brand and its products.

Trần Hà Bảo – Vietnam

Beauty influencer Trần Hà Bảo (@ngan.thbn) from Vietnam has a 5.5k following on Instagram. She partnered with Yuan Skincare in a live selling video which has already amassed 4.1k views.

Rachel Wong – Singapore

Singapore fitness influencer Rachel Wong  (@rachelwongggg) has 38.8k followers on Instagram. In the Shopee live selling event, she shared the benefits of mugwort. The video garnered 1.1k views to date.

Jessica How – Malaysia

Jessica How (@jessica_how_xoxo) is a beauty influencer, emcee and model with from Malaysia with 4k followers on Instagram. The live video acquired 382 views.

Want to collaborate with influencers on your next live video sales campaign? Contact us and we will organise the event and collaboration for you.

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Yuan Skincare Singapore broadcast a live selling event in collaboration with influencer Rachel Wong. Watch the recorded stream below.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients. One distinct ingredient is mugwort. This ingredient works wonders like relieve skin problems like eczema, body acne, atopic dermatitis, and fungal infections.

See also: Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Shopee Live Selling

In partnership with Singapore influencer Rachel Wong, Yuan Skincare Singapore hosted a live selling event to promote its Mugwort Classic Collection. Rachel talks about mugwort as the main ingredient in Yuan’s skincare products. Find the full live selling stream below.

 

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A post shared by Yuan Skincare SG (@yuanskincare.sg)

Thinking about live selling with influencers on your next marketing campaign? Contact us and we will organise the event and collaboration for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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Live commerce is making waves in digital marketing for small and big entrepreneurs alike. Find out below how this online selling strategy plays out in today’s business.

What Is Live Selling?

Live selling is not a new concept. What once was a pure source of visual entertainment, is now a trending game plan for businesses. Social media platforms such as Facebook, YouTube, and Instagram allow business accounts to host live videos. Online shops like Amazon, Shopify, and Lazada have also incorporated this into their websites and apps.

There are many ways you could sell live. Most sellers demonstrate how their products/services work, talk about the price and interact with the viewers by either giving them a shout-out or answering their queries in real-time.

Why Is Live Commerce the Future of Online Shopping?

Most if not all countries have set social distancing protocols since the pandemic started. Physical stores were forced to temporarily close or shut down for good. This drove businesses to set up shop online instead. With the immediate and mandatory shift to contactless transactions like food delivery and virtual shopping, it is no surprise that online shops are flourishing.

The lockdown limited person-to-person contact and live videos have been, in a way, our means of reconnecting with the rest of the world. Customers get a sense of involvement when viewing live streams. These videos also give viewers a nearly realistic experience by engaging with the seller.

A great way to do live selling is to capitalise on influencers for live commerce. Their audience often takes their word about products that they advertise. These influencers have also mastered the art of creating engaging content that help drive traffic to your store.

It is also incredibly easy to set up a live stream. Unlike traditional advertising, there’s not a need for expensive and fancy video equipment. All it requires is an uninterrupted internet connection, a working web camera and microphone, adequate lighting, and the seller’s enthusiasm.

Live commerce is here to stay. The amount of sales through live streaming has skyrocketed during the COVID-19 pandemic. Although this has greatly contributed to the rise in figures, live selling will continue to generate more sales for the reasons mentioned above. A lot is adapting to this trend as more and more people are signing up for social media and leaning towards online shopping for convenience.

Are you convinced yet to run your next campaign via live selling? Contact us and we’ll connect you with live commerce sellers that guarantee a boost in your sales.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveCommerce #LiveCommerceSellers #InfluencerMarketing #ATC

Live selling is the future of e-commerce and proves to be the most engaging way to sell online. With the COVID-19 pandemic limiting us from visiting physical stores, we rely heavily on live commerce sellers to show us how a certain product works and tells us convenient ways to purchase them online. ATC.social is a social media marketing agency that connects brands with influencers and sellers who have a strong digital presence. And we are looking for Live Commerce Sellers that our partner brands can collaborate with.

Live Commerce Sellers, We Want You

Are you a great storyteller and salesperson? You just might be what we are looking for. The successful candidate will engage with users online and sell products via live broadcast. See if you are a good fit!

You Must Have:

• Strong on-air presentation skills
• Knowledge and interest in beauty, tech, and household products
• Proven record of meeting sales targets
• Active social media accounts (Facebook, Instagram, etc.) and a high engagement rate
• A clutter-free video backdrop and workspace
• High-quality webcam and proper lighting
• A working microphone
• Uninterrupted internet connection
• Creative storytelling and content conceptualization

You Will Be:

• Learning and understanding products you will be selling
• Selling products on live broadcast (unboxing, demo, etc.)
• Interacting with users attending your live stream
• Building and growing relationships with your audience
• Working towards meeting project objectives and targets
• Attending alignment meetings with project/brand managers as scheduled

The chosen candidate will get a fixed fee + commission from the partner brand. If you meet the requirements mentioned above, then sign up below and get started on your live selling!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveCommerce #LiveCommerceSeller #InfluencerMarketing #ATC