Liese MY

Influencer Marketing

Malaysia influencers share J-beauty tips

Hear from Malaysia influencers Chanwon and Stephy, as they share J-beauty tips on a video collaboration with Bioré and Liese. Watch the full video below.

J-Beauty Kit Endorsed by Malaysia Influencers

Stay beautiful, stay confident in the new norm like Malaysia influencers, Chanwon and Stephy, who swear by their favourite Japanese beauty essentials.

In partnership with Japanese brands Bioré and Liese, the ladies featured in a video where they talk about the J-beauty kit and share their secret tips on how to achieve Japanese beauty bare skin. During filming, the pair dyed their hair with Liese hair dye and discussed how you could achieve salon-like hair at home. Likewise, they also shared beauty tips in the new norm and subsequently introduced the newly released 360 protection new norm kit by Bioré

 

 

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A post shared by STEPHY 郑意文 (@stephyyiwen)

The video has been shared on the official Facebook page of both Bioré Malaysia and Liese Malaysia and has garnered 66.4k and 67.8k views respectively.

The beauty industry – like many other industries – comes with its own set of challenges. There’s tremendous competition. That means that beauty and skincare brands need extra leverage to capture the attention of their audience. In this digital age, the savvy brands have leveraged the power of influencer marketing.

Looking for influencers to collaborate with your brand? Connect with us to find out more about influencer marketing.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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AsiaMalaysia

Kao MY Liese Releases Christmas Campaign 2020

ATC | KAO MY LIESE CHRISTMAS 2020 CAMPAIGN kao-my-liese-ft-imgPhoto Credits: Liese MY/Facebook

Ho, ho, ho! Celebrate this yuletide season with confidence and style as Kao MY Liese launched their Christmas campaign just in time for the Christmas holiday.

What is Liese?

Liese (“lee-zay”) is a popular hair-styling brand in Japan. It offers a range of hair products such as color, styling, and treatments.

Kao MY Liese Christmas Campaign Contest

Kao Liese launched their Creamy Bubble Color just in time for this holiday season perfect for their #Loveliese! Stand a chance to win a branded smartphone and shopping vouchers to cheer you up.

Simply follow these steps:

  1. PURCHASE any Liese Creamy Bubble Color on any retailer stores or retailer e-commerce platform & send a photo of the receipt to Liese MY
  2. SEND your best Christmas OOTD picture with the Liese product
  3. COMMENT and UPLOAD your photo with a creative caption on why Liese Hair Color matches your Christmas OOTD on the comment section of the contest post or on your FB or IG feed. (Make sure your FB or IG account is set to public)
  4. TAG 3 friends and include the HASHTAG #Loveliese, #MyHairMyStyle, and #ChristmasWithLiese in your comment

The contest period starts from 19th November 2020 to 31st December 2020.

Kao MY Liese Christmas Campaign With Influencers

Moreover, Liese MY also tied up with 12 admired influencers to boost engagement on their new product.

1. Sylvia Tan (@sylviatan_)

 

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A post shared by Sylvia Tan (@sylviatan__)

Sylvia Tan is a content creator in video production and an influencer in Malaysia with 155k followers on Instagram. She’s also the co-founder of @metacultfilms.

Love how natural this new hair tone is and it’s so easy to match and it looks great with my Christmas OOTD that I’m wearing in the second photo!

2. Jack Huah (_____jackkhuahh___)

 

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A post shared by fafa? (@_____jackkhuahh___)

Jack Huah is a Malaysian fashion and travel influencer with 117k followers on Instagram. He’s also a singer.

Easy to use and convenient! How good is it? I can easily dye my hair while watching a movie and finishing it before the movie ends! ??‍♂️

3. Mabel Goo (@mabel_goo)

 

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A post shared by ?MabeL。 (@mabel_goo)

Mabel Goo is a dancer, a businesswoman, and a flight attendant with over 233k followers on Instagram.

My favorite color is Silvery Brown – a cool tone brown for graceful & charming demeanor that matches well with my Christmas OOTD ?

4.Stella Woon (stellawinks)

Beautiful and stunning Stella Woon is a food enthusiast with 32.5k followers on her Instagram account.

My hair isn’t damaged at all after using this hair dye. Liese Creamy Bubble Color is perfect in every way! Highly recommended to everyone!

5.Chan Qing Rui (@qingrui_chan)


Pretty and chic Chan Qing Rui is an influencer in Malaysia with 84.5k followers on her Instagram account. Follow her to see more of her content.

Christmas is coming ? a little fun? It’s time to get your hair beautiful and welcome this special holiday!

6. Harry Pang (@_harrypang)

Fashionista Harry Pang is a content creator and a TikTok influencer based in Malaysia. He has reached 87.k followers on Instagram and 432.8k followers on TikTok (@H2002P).

@liesemy This is the brand I use now! Dyeing is fast, easy and convenient! It’s a savior for lazy people!

7. Jovin Chan (@jovin26)

 

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A post shared by Jovin Chan? (@jovin26)


Gorgeous Jovin Chan is a travel influencer from Malaysia with 345k followers on Instagram. She’s also a global distributor of the products of USANA.

I’ve not been to the hair saloon for sometime as I’ve been staying at home due to the pandemic?Thankfully, @liesemy saved me from hassle and I can celebrate Christmas with colors as I don’t have to travel to the saloon anymore!

8. Yvonne Chua (@yvonnechua)

 

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A post shared by Yvonne 蔡怡汶 ?? (@yvonnechua)


Yvonne Chua is a beauty, fashion, and travel influencer with 498k followers on her Instagram account. She is also the co-founder of @klvmediagroup and @wechannel_official.

I took @liesemy’s bubble hair dye to use. It’s super convenient. It only takes 20-30 minutes. You can dye your hair at home! The color this time is Rose Tea Brown. Do you think it’s okay?

9. Janice Koh (@janice.koh)

 

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A post shared by Janice Koh (@janice.koh)


Janice Koh is a skincare influencer based in Malaysia that charmed more than 303k followers on Instagram.

I like it so much. The beautiful hair color is very easy to match with various daily outfits!

10. Cass Lim (@casslks)


Cass Lim is our sultry beauty and lifestyle influencer in Malaysia with over 78.9k followers on Instagram.

It’s super convenient and fast using bubble formula just like how you normally wash your hair ? how cool is that ?? And I’m loving this because it doesn’t dry out my hair and my hair feels silky smooth and shiny afterwards ?

11. Wincy Chua (@wincyychua)

 

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A post shared by WINCY ♡ MICISTY (@wincyychua)


When it comes to beauty and fashion, lovely Wincy Chua is surely making a scene. This influencer has 44.2k followers on Instagram and 750k followers on TikTok.

If you wanna dye your hair by yourself, I suggest you use @liesemy! Why? Liese will not have frizz, dryness, knotting problems at all ?

12. Serena Wong (@serenawong5)

 

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A post shared by Serena Wong☘️ (@serenawong5)


Beauty and brain, Serena Wong, is a Lifestyle, Beauty, Health, Travel, and Food influencer in Malaysia with 48.6k followers on Instagram. She competed in the Miss Harmony World The Most Intelligent in 2017 and Miss Asia Pageant Malaysia in 2017.

Liese Creamy Bubble Color is my go to choice❤️It is like a shampoo easy to use, and I love how foamy it actually is!

Ready to build your brand with the right influencers? Let us help you connect with them to kickstart your online campaign. Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#Liese #LieseMY #LieseChristmasCampaign #ATC

AsiaFeatured InfluencerMalaysia

MY Influencer Larissa Ping Struts Her Beauty Inside and Out

ATC | MY Influencer Larissa Ping Struts Her Beauty Inside and Out FT IMGPhoto Credits: Miss World Malaysia

Our first featured influencer for this month of December is Malaysia influencer: Larissa Ping (@larissaping).

Getting to Know @larissaping

 
 
 
 
 
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A post shared by Larissa Ping (@larissaping)

Larissa Ping was born and raised in Kuching, Sarawak and she is proud to be a Sarawakian.

Ping won the Miss World Malaysia pageant in 2018. She also bagged the awards such as Miss Talent and Miss Photogenic held at the Borneo Convention Centre Kuching in Sarawak in 2018.

After winning the Miss World Malaysia, she stepped up and competed in the Miss World 2018 to represent Malaysia. Larissa made it to the Top 30 as well as placing Top 5 Best Designer, Top 5 Best Talent, Top 32 Top Model, and the Top 10 Multimedia category.

MY Influencer Larissa Ping’s Volunteer Works

@larissaping is an advocate for the children’s education in her country and makes time to teach Myanmar refugee children in Malaysia. She organized the “Indigenous Digital Outreach Programme”, in collaboration with Sarawak Multimedia Authority (SMA) and The Champions Kuching at SK Long Seridan, Marudi, Sarawak.

 
 
 
 
 
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A post shared by Larissa Ping (@larissaping)

Recently, she gave relief goods to Kampung Sadir, Kampung Sibakar, Kampung Sibuang, and Kampung Simuti for 78 families.

Larissa Ping’s Life as an Influencer

 
 
 
 
 
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A post shared by Larissa Ping (@larissaping)

Aside from being a Beauty Queen and an advocate, Larissa (@larissaping) is also an influencer in Malaysia with 58.5k followers on Instagram.

Last July, she worked with Kao Liese MY. Kao Liese is the No.1 styling brand based in Japan, is famous for its awesome hair-dyeing products. When their new Liese Dimensional Colors was launched in Malaysia, they started off with an Influencer marketing campaign to promote the product.

Are you looking for Malaysian influencers? Let us help you connect with the right influencers. Contact us here to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LarissaPing #MalaysianInfluencer #LieseMY #MissWorldMalaysia2018 #ATC