Yuan Skincare is taking the Asian Beauty Community by storm. Influencers Rachel Wong (Singapore), Jessica How (Malaysia) and Trần Hà Bảo Ngân (Vietnam) broadcast a Live Selling event in partnership with the brand. Watch the full live videos below.

Live Selling for Skincare Brands

In collaboration with beauty influencers from across Asia, Yuan Skincare hosted a live selling event to promote its all-natural skincare products. During the event, the hosts talked about the products’ ingredients and the amazing wonders they do for the skin. Among the many oriental ingredients featured in the products, one of the main herbs they discussed is Mugwort, an ingredient possesses a natural soothing herbal scent and helps with relieving skin problems like eczema, body acne, atopic dermatitis and fungal infections.

The live video sales event gave fans an opportunity to interact with their idols and also gave them a chance to voice out their questions about the brand and its products.

Trần Hà Bảo – Vietnam

Beauty influencer Trần Hà Bảo (@ngan.thbn) from Vietnam has a 5.5k following on Instagram. She partnered with Yuan Skincare in a live selling video which has already amassed 4.1k views.

Rachel Wong – Singapore

Singapore fitness influencer Rachel Wong  (@rachelwongggg) has 38.8k followers on Instagram. In the Shopee live selling event, she shared the benefits of mugwort. The video garnered 1.1k views to date.

Jessica How – Malaysia

Jessica How (@jessica_how_xoxo) is a beauty influencer, emcee and model with from Malaysia with 4k followers on Instagram. The live video acquired 382 views.

Want to collaborate with influencers on your next live video sales campaign? Contact us and we will organise the event and collaboration for you.

Digital 38

Contact Us

#LiveSelling #YuanSkincare #SingaporeInfluencer #ThailandInfluencer #VietnamInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

Here’s a gift for you food lovers. For this week’s influencer spotlight, we are featuring Masterchef Natnicha Boonlerd, Chef extraordinaire and Co-Founder of Baan Lalin Thai Café. Let’s get to know this food connoisseur and learn about her love for cooking.

Meet Chef Ploy

Natnicha Boonlerd, better known as Ploy to her friends and family, is a well-known chef from Thailand. She was catapulted to stardom when she participated in the Season One of Masterchef Thailand.

From Air Hostess to Masterchef

With the success she garnered as a chef today, you would think that cooking has always been her passion, but did you know that being a chef was never her childhood dream? As a young girl, when Ploy was asked what she wanted to be when she grows up, “Flight attendant” had been the only answer in her heart. However, she soon discovered her passion for cooking when she started studying Hotel Management at University, and her love for food was further developed during her internship in France. When she auditioned for Masterchef Thailand, she became recognised as Chef Ploy, and the rest became history.

 

View this post on Instagram

 

A post shared by PLOY (@nichaploii)

Foodie Influencer

Chef Ploy’s Instagram is steadily garnering followers and is now at 91.7k. She mostly posts content about her day-to-day activities and being a chef in the truest sense. She also likes to post some of the mouthwatering dishes she prepares.

 

View this post on Instagram

 

A post shared by PLOY (@nichaploii)

Brand Collaborations

Having found her passion in cooking, this culinary master has collaborated with numerous brands and shares them on her social media.

 

View this post on Instagram

 

A post shared by PLOY (@nichaploii)

The brands she chooses to collaborate with are those she trusts and swears by. Here she is in collaboration with Sanitarium SG using So Good Almond Milk Unsweetened and Soy Regular.

 

View this post on Instagram

 

A post shared by PLOY (@nichaploii)

Restauranteur 

In addition to being a famous chef, Ploy is also the co-founder of BaanLalin, a Thai cafe situated in Bangkok’s old town.

 

View this post on Instagram

 

A post shared by PLOY (@nichaploii)

With ATC, meet and connect with influencers who are perfect for your brand. Contact us to get started on your campaign.

Digital 38

Contact Us

#Ploy #ThailandInfluencer #MasterchefThailand #NatnichaBoonlerd #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

2021 is the year of the influencer! With influencer marketing rapidly becoming the most effective way to reach out to beauty consumers over recent years,  we explore why influencers are so good at doing just that – influencing!  And why it’s time you gave it a go.

Masters of make-up post to their hundreds of thousands of daily viewers. They not only demonstrate the use of products but also provide visual features and close-ups, verbal praise, and product information, presented to potential customers in a truly aesthetic setting. Enough value added yet?

 

View this post on Instagram

 

A post shared by Katie Kate Yong (@katepurk)

 

View this post on Instagram

 

A post shared by bubblymichelle (@bubblymichelle)

Consider that all of your product information is being presented by an influencer that your targeted audience has already engaged into a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. All while a trusted beauty guru gives tips and advice, she also presents your product and all the reasons why she trusts it, and your potential customers should, too. With in-video links to online sales, the conversion time from marketing to sale is realised almost instantaneously.

Consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard but are instead favouring lifestyle influencers whose journey they have been following, and are creating almost cult-like followings.

Not boring you with the analytics of it all, but accessibility to the success of your marketing data is clear and great to analyse. ATC specialises in influencer marketing and provides services to pair you with the best influencers, resulting in the best potential for your products to sell. For your next beauty marketing campaign, contact us and we’ll arrange your collaboration with a beauty influencer that shares the same objectives as your business.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#BeautyInfluencer #BeautyMarketing #InfluencerMarketing #SocialMediaMarketing #ATC

Yuan Skincare Singapore broadcast a live selling event in collaboration with influencer Rachel Wong. Watch the recorded stream below.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients. One distinct ingredient is mugwort. This ingredient works wonders like relieve skin problems like eczema, body acne, atopic dermatitis, and fungal infections.

See also: Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Shopee Live Selling

In partnership with Singapore influencer Rachel Wong, Yuan Skincare Singapore hosted a live selling event to promote its Mugwort Classic Collection. Rachel talks about mugwort as the main ingredient in Yuan’s skincare products. Find the full live selling stream below.

 

View this post on Instagram

 

A post shared by Yuan Skincare SG (@yuanskincare.sg)

Thinking about live selling with influencers on your next marketing campaign? Contact us and we will organise the event and collaboration for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveSelling #YuanSkincare #RachelWong #SingaporeInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

Influencer marketing is effective when done properly. But before hopping on this strategy, know the types of influencers based on their follower count and find out which suits your brand best.

1) Nano Influencer

These are influencers with a following of 10K or less. They have better engagement rates and more authentic recommendations and reviews. This is because they are followed by people they have a real-life relationship within their community. The nano influencer would be perfect if you are a small-medium enterprise or if you are only starting out. Collaborating with nano influencers is also budget-friendly.

2) Micro Influencer

A micro influencer has followers ranging from 10K to 100K. Although their audience is larger than nano influencers, they still appear relatable to their followers. Often regarded as key opinion leaders (KOLs), they talk about a specific topic and build their niche that appeals to a bigger focus group. Their followers are also more open to hearing more marketing plugs from them. Micro influencers typically give you your money’s worth as they are less expensive than macro influencers but still reach a wider audience.

 

View this post on Instagram

 

A post shared by Hayley (@huinileee)

3) Macro Influencer

These are internet-famous personalities. They’ve built their fame through vlogging or creating funny/informational/witty content. With 100K to 1M followers, a macro influencer appeals to a broader demographic, but still maintaining key opinion leader status. They are still able to focus on a particular subject. Because of the huge following, a macro influencer’s engagement rate usually is lower than that of a micro influencer’s. As for the fees, macro influencers charge more. If your marketing budget is able to accommodate their rates and if you’re looking at expanding your audience, then this type of influencer is what you’re looking for.

 

View this post on Instagram

 

A post shared by STEPHY 郑意文 (@stephyyiwen)

4) Mega Influencer

Mega influencers are what one might call superstars with typically a million or more followers. They are famous content creators or even celebrities like actors, singers, and models. They have a huge but rather diverse fan base. If your brand’s goal is to reach more market segments, then the mega influencer is the one for you. Because they have plenty of followers, their rates are also high. So if your brand aims to raise awareness among the mass and your pocket is deep, then best to team up with a mega influencer.

@bavaboiĐời là những cú lừa kakaka ##bavaboi ##tiktok @annhien_boiboi♬ nhạc nền – BavàBối

Now that you’ve read about the different types of influencers, you must have a clearer idea of whom to connect with on your next campaign. The most suitable influencer for your brand depends on the audience that they have. Often, the number of followers impacts your campaign’s reach. The more followers, the more diverse the audience is. More people are more aware of your brand. But that may not be the case always. If you want to drive sales, you have a better shot at collaborating with influencers with a more focused group of followers.

We can help connect you with the right one from our pool of all types of partner influencers. Contact us for your next marketing campaign!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#NanoInfluencer #MicroInfluencer #MacroInfluencer #MegaInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC

Need a nudge to get off the couch and take control of your body? Take a peek at the active lifestyle of this week’s featured Singapore influencer Rachel Wong and learn more about her advocacy for fitness.

Fitness and Skincare

Faring with 37.1K followers, Rachel Wong shares her daily affairs on social media. She is a lifestyle content creator with a focus on fitness and skincare. You will find that she loves to eat, but she pairs her indulgence with workouts. She does yoga, spin class, paddle boarding, boxing, and more as you can see on her Instagram page. Check out some of her photos below and any of the sports that she does appeals to you.

 

View this post on Instagram

 

A post shared by Rachel Wong (@rachelwongggg)

 

View this post on Instagram

 

A post shared by Rachel Wong (@rachelwongggg)

She may be in ragged fashion when she works out a good sweat. But without the yoga pants or running shoes, Rachel cleans up nicely and takes great care of her skin. Some of her favorite cosmetics and skincare products are shown on her feed.

 

View this post on Instagram

 

A post shared by Rachel Wong (@rachelwongggg)

Here she is in collaboration with Sanitarium SG using So Good Almond Milk for her overnight oats.

 

View this post on Instagram

 

A post shared by Rachel Wong (@rachelwongggg)

Hosting and Livestreaming

This Singapore influencer also hosts and conducts live streams.  Her knack for talking and communicating landed her partnerships with brands. She videotapes herself and interacts with her audience. Below are some of her videos.

 

View this post on Instagram

 

A post shared by Rachel Wong (@rachelwongggg)

 

View this post on Instagram

 

A post shared by Rachel Wong (@rachelwongggg)

Connect with lifestyle influencers from Singapore like Rachel Wong. Contact us to learn more about live streams and influencer marketing.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#RachelWong #SingaporeInfluencer #Livestream #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

KAO Liese launched its Chinese New Year Campaign with beauty and lifestyle influencers from Malaysia. Learn more about the campaign and the collaboration below.

Liese Creamy Bubble Color

Chinese New Year is an important celebration in the country and even with the quarantine, everybody tries to look their best in honor of the festivities. Dyeing one’s hair is one way to switch up your look despite staying home. KAO Liese Malaysia released its new product, Creamy Bubble Color. It is a DIY hair dye kit that is sure to give you the makeover that you need.

Influencers Dye Their Hair In Their Homes

As was said, the pandemic has limited one’s access to certain luxuries in the outside world. This is why beauty influencers are loving Liese Creamy Bubble Color. It is the perfect product for dyeing your hair in the comforts of your own home. Watch clips of some of Malaysia’s beauty influencers and how they are enjoying the product.

 

View this post on Instagram

 

A post shared by Isabelle Kwan (@isabelleyt)

 

View this post on Instagram

 

A post shared by C R Y S T A L S W U N G 👧🏼 (@crystal_swung)

 

View this post on Instagram

 

A post shared by JOEY TNG (@joeytng)

 

View this post on Instagram

 

A post shared by STEPHY 郑意文 (@stephyyiwen)

 

View this post on Instagram

 

A post shared by Gladish Chan祤琹 (@gladishchan)

Collaborate with beauty influencers from Malaysia with our help. Contact us to find out more about influencer marketing.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#KAOLiese #MalaysiaInfluencers #InfluencerMarketing #SocialMediaMarketing #ATC

Caring for oneself is not a crime and these women are a testament to it. Check out these beauty influencers from Singapore who will inspire you to be your best self. They share skincare routines and even beauty products that you could use for yourself or recommend to others.

1) Lindy Tsang (@itsbubz)

This dimpled and bright-eyed gal is a mum of two. She juggles many things at once like family, work, fitness, and beauty. She has a huge following of 707K on Instagram and inspires her fans to find time in their routines to still take care of themselves and have fun.

 

View this post on Instagram

 

A post shared by Bubz (@itsbubz)

2) Soh Pei Shi (@speishi) 346K

Makeup tutorials are Soh Pei Shi’s strong suit. If you’re only beginning to learn to do your make-up, you can watch her videos on Instagram and on YouTube. She’ll let you and her 346K followers in on her beauty secrets and favorite products. Other than beauty, she is also into travel, food, and music.

 

View this post on Instagram

 

A post shared by SOH PEI SHI 苏培诗 (@speishi)

3) Qiu Ting (@bongqiuqiu)

Family is important, no doubt. But Qiu Qiu (as she is fondly known) does not skimp on caring for her skin. She shares beauty routines and her trusted products with her 285K followers, making clear that being a working mum does not mean letting yourself go. She also collaborates with several brands and features them on her live stream account @qaibo.live.

 

View this post on Instagram

 

A post shared by QiuTing 洪萩庭 (@bongqiuqiu)

4) Nicole Chang Min (@nicolechangmin)

Nicole will show you how to get clear skin with her beauty tips. With a complexion like hers, she has 66.5K followers who enjoy not just her enthusiasm for beauty, but also for fashion and travel.

 

View this post on Instagram

 

A post shared by nicolechangmin 曾敏 (@nicolechangmin)

5) Yina Goh (@yinagoh)

Photography, travel, fitness, and most especially beauty are what Yina is known for. Her vibrant feed is a hit to her 66.3K followers. From her photos and videos, you can learn a thing or two about beauty and skincare.

 

View this post on Instagram

 

A post shared by Yina Goh (@yinagoh)

6) Bubbly Michelle (@bubblymichelle)

Hailing from Sri Lanka, Michelle is all about luxury beauty and skincare. She shares high-end products such as Augustinus Bader, Chanel, and Gucci, among others, with her 52.3K followers. Michelle travels around the world and is proud of her Ceylonese heritage. She is a laid-back tropical gal and classy jet-setter rolled into one.

 

View this post on Instagram

 

A post shared by bubblymichelle (@bubblymichelle)

7) Celine Chiam (@chiamhuiy)

Celine Chiam’s 31.3K followers are always on the lookout for her beauty tips. She features the products she believes in and lets her fans know so they could try them out themselves. She is also a traveler and shares her sojourns on her Instagram page.

 

View this post on Instagram

 

A post shared by Celine Chiam (@chiamhuiy)

Connect with beauty influencers and get the word out in Singapore about your brand. Contact us and we will make that collaboration happen.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#BeautyInfluencers #SingaporeInfluencers #InfluencerMarketing #ATC

Joel Kuan from Malaysia certainly does it all. He emcees, models, hosts, dives, and flies planes! Let’s dive into the life of this “Joel”-of-all-trades.

Modeling Career

 

View this post on Instagram

 

A post shared by Joel Kuan (@joelkuan)

He stands at a good 5’8” and oozes with confidence. Joel landed modeling gigs with his stature and charming demeanor. With a vibrant smile, he’s posed for brand campaigns and worked alongside great photographers from Malaysia.

Media Hosting

 

View this post on Instagram

 

A post shared by Joel Kuan (@joelkuan)

He is not new to the world of flashing lights and lenses. As an emcee, he already gets the spotlight. Even before getting an education in the UK for Digital Media Development, Joel Kuan has already launched his career as a radio announcer on Malaysia’s hitz.fm in 2011. His hosting flourished and he has been invited to emcee at conferences, weddings, expos, and private events.

Planes and Scuba Tanks

 

View this post on Instagram

 

A post shared by Joel Kuan (@joelkuan)

Is there anything Joel can’t do? He flies planes and dives. Earning his license in PPL, this pilot gets a good view from the top. And as if that isn’t enough, he goes under the water to give us a peek of a world less explored.

Brand Collaborations

 

View this post on Instagram

 

A post shared by Joel Kuan (@joelkuan)

Joel Kuan has a strong digital presence, especially in Malaysia. He has earned a following of 6k on Facebook, 11.9K on Instagram, and also has his own website. This influencer has collaborated with numerous brands and shares them on his social media.

Are you looking for Malaysian influencers like Joel to collaborate on a campaign with? Contact us and we’ll set you up with the right one for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#JoelKuan #MalaysiaInfluencer #InfluencerMarketing #ATC

Yuan Skincare Singapore launches its limited-edition Pearl Milk Tea Handmade Soap gift set for Lunar New Year. Read more about Yuan’s tastefully designed artisanal soaps and maybe even try them out yourself.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients.

Pearl Milk Tea Handmade Soap Gift Set

Launched on the 25th of January this year, the limited-edition Pearl Milk Tea Handmade Soap gift set, also called Zhen Yuan Man (珍圆满), comes in creative packaging that is perfect for gift-giving during the Lunar New Year.

The gift set includes soap bars that do not just look like milk tea but also contain the same ingredients. The round one is made of wild yellow sage, Bidens pilosa, lavender, and brown sugar. The milk-tea-shaped bar with “pearls” is made of oolong tea. It has been formulated to relieve skin problems like eczema and psoriasis, and helps with tightening pores.

The limited-edition Pearl Milk Tea Handmade Soap Gift Set is available on Yuan Singapore’s website. Click here to purchase your gift set.

The Beauty Community Is Buzzing

On the first week of its launch, beauty enthusiasts have already shared photos and videos of the gift set on social media. Influencers like @mongabong, @joy_oleander,  @novitalam, and @katepang took to Instagram their excitement to try these soap bars. See their posts below:

Gearing up for your next campaign of herbal and natural products? Contact us to get the assistance you need.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#YuanSkincare #PearlMilkTeaHandmadeSoap #SocialMediaMarketing #InfluencerMarketing #ATC

Live commerce is making waves in digital marketing for small and big entrepreneurs alike. Find out below how this online selling strategy plays out in today’s business.

What Is Live Selling?

Live selling is not a new concept. What once was a pure source of visual entertainment, is now a trending game plan for businesses. Social media platforms such as Facebook, YouTube, and Instagram allow business accounts to host live videos. Online shops like Amazon, Shopify, and Lazada have also incorporated this into their websites and apps.

There are many ways you could sell live. Most sellers demonstrate how their products/services work, talk about the price and interact with the viewers by either giving them a shout-out or answering their queries in real-time.

Why Is Live Commerce the Future of Online Shopping?

Most if not all countries have set social distancing protocols since the pandemic started. Physical stores were forced to temporarily close or shut down for good. This drove businesses to set up shop online instead. With the immediate and mandatory shift to contactless transactions like food delivery and virtual shopping, it is no surprise that online shops are flourishing.

The lockdown limited person-to-person contact and live videos have been, in a way, our means of reconnecting with the rest of the world. Customers get a sense of involvement when viewing live streams. These videos also give viewers a nearly realistic experience by engaging with the seller.

A great way to do live selling is to capitalise on influencers for live commerce. Their audience often takes their word about products that they advertise. These influencers have also mastered the art of creating engaging content that help drive traffic to your store.

It is also incredibly easy to set up a live stream. Unlike traditional advertising, there’s not a need for expensive and fancy video equipment. All it requires is an uninterrupted internet connection, a working web camera and microphone, adequate lighting, and the seller’s enthusiasm.

Live commerce is here to stay. The amount of sales through live streaming has skyrocketed during the COVID-19 pandemic. Although this has greatly contributed to the rise in figures, live selling will continue to generate more sales for the reasons mentioned above. A lot is adapting to this trend as more and more people are signing up for social media and leaning towards online shopping for convenience.

Are you convinced yet to run your next campaign via live selling? Contact us and we’ll connect you with live commerce sellers that guarantee a boost in your sales.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveCommerce #LiveCommerceSellers #InfluencerMarketing #ATC

Live selling is the future of e-commerce and proves to be the most engaging way to sell online. With the COVID-19 pandemic limiting us from visiting physical stores, we rely heavily on live commerce sellers to show us how a certain product works and tells us convenient ways to purchase them online. ATC.social is a social media marketing agency that connects brands with influencers and sellers who have a strong digital presence. And we are looking for Live Commerce Sellers that our partner brands can collaborate with.

Live Commerce Sellers, We Want You

Are you a great storyteller and salesperson? You just might be what we are looking for. The successful candidate will engage with users online and sell products via live broadcast. See if you are a good fit!

You Must Have:

• Strong on-air presentation skills
• Knowledge and interest in beauty, tech, and household products
• Proven record of meeting sales targets
• Active social media accounts (Facebook, Instagram, etc.) and a high engagement rate
• A clutter-free video backdrop and workspace
• High-quality webcam and proper lighting
• A working microphone
• Uninterrupted internet connection
• Creative storytelling and content conceptualization

You Will Be:

• Learning and understanding products you will be selling
• Selling products on live broadcast (unboxing, demo, etc.)
• Interacting with users attending your live stream
• Building and growing relationships with your audience
• Working towards meeting project objectives and targets
• Attending alignment meetings with project/brand managers as scheduled

The chosen candidate will get a fixed fee + commission from the partner brand. If you meet the requirements mentioned above, then sign up below and get started on your live selling!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveCommerce #LiveCommerceSeller #InfluencerMarketing #ATC

Fitness influencer Hayley from Singapore, or better known as @huinileee on Instagram, is your next fitspiration. Let’s get to know her, shall we?

Meet Hayley, a Singapore Fitness Influencer

She started documenting her fitness journey on social media in 2019. Toned abs, lean arms, workout routines, and healthy meals are some of the things she inspires you with. She is also seen cruising around Singapore on her skateboard. She proves to be just as human as everybody else when she candidly shows videos of her falling from her skateboard. These kinds of content earned her a following of 15.2K on Instagram. Follow her account @huinileee and be inspired to get up and get moving.

 

View this post on Instagram

 

A post shared by Hayley (@huinileee)

 

View this post on Instagram

 

A post shared by Hayley (@huinileee)

 

View this post on Instagram

 

A post shared by Hayley (@huinileee)

Food Prep with Sanitarium SG’s So Good™ Cashew Milk Original

This fitness influencer from Singapore understands that eating right is key. She makes sure she gets all the nutrients she needs from her meals. She does not skimp on food, and in fact enjoys her regular snack time. She’s recently partnered with Sanitarium SG and discovered So Good™ Cashew Milk Original, a non-dairy product packed with a number of health benefits, which she uses in her shake recipes such as this one:

 

View this post on Instagram

 

A post shared by Hayley (@huinileee)

Looking for Singaporean fitness influencers to collaborate with? Contact us and we’ll set you up with the right brand ambassador for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LeeHuiNi #Hayley #SGInfluencer #InfluencerMarketing #ATC