Live commerce is making waves in digital marketing for small and big entrepreneurs alike. Find out below how this online selling strategy plays out in today’s business.
What Is Live Selling?
Live selling is not a new concept. What once was a pure source of visual entertainment, is now a trending game plan for businesses. Social media platforms such as Facebook, YouTube, and Instagram allow business accounts to host live videos. Online shops like Amazon, Shopify, and Lazada have also incorporated this into their websites and apps.
There are many ways you could sell live. Most sellers demonstrate how their products/services work, talk about the price and interact with the viewers by either giving them a shout-out or answering their queries in real-time.
Why Is Live Commerce the Future of Online Shopping?
Most if not all countries have set social distancing protocols since the pandemic started. Physical stores were forced to temporarily close or shut down for good. This drove businesses to set up shop online instead. With the immediate and mandatory shift to contactless transactions like food delivery and virtual shopping, it is no surprise that online shops are flourishing.
The lockdown limited person-to-person contact and live videos have been, in a way, our means of reconnecting with the rest of the world. Customers get a sense of involvement when viewing live streams. These videos also give viewers a nearly realistic experience by engaging with the seller.
A great way to do live selling is to capitalise on influencers for live commerce. Their audience often takes their word about products that they advertise. These influencers have also mastered the art of creating engaging content that help drive traffic to your store.
It is also incredibly easy to set up a live stream. Unlike traditional advertising, there’s not a need for expensive and fancy video equipment. All it requires is an uninterrupted internet connection, a working web camera and microphone, adequate lighting, and the seller’s enthusiasm.
Live commerce is here to stay. The amount of sales through live streaming has skyrocketed during the COVID-19 pandemic. Although this has greatly contributed to the rise in figures, live selling will continue to generate more sales for the reasons mentioned above. A lot is adapting to this trend as more and more people are signing up for social media and leaning towards online shopping for convenience.
Are you convinced yet to run your next campaign via live selling? Contact us and we’ll connect you with live commerce sellers that guarantee a boost in your sales.
About Asia Travel Club
Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.
ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.
The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.
Asia Travel Club (ATC) is a member of Digital 38 Group.
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