Social Media Marketing

Influencer MarketingSocial Media Marketing

Liese MY Ash Tone IG Reels Challenge with Malaysian Influencers

Liese MY Ash Tone IG Reels Challenge Malaysian Influencers

A new hair look and an exciting prize at the comfort of your home? Sounds great! Liese Malaysia recently launched a fun campaign called Ash Tone IG Reels Challenge led by 6 Malaysian influencers, to give out iPad Pro to 2x winners!

The IG Reels Challenge with Malaysian Influencers

Liese MY came up with a campaign perfect for those who have been staying at home but want to have a new hair makeover, using the all-new Ash Tone Liese Creamy Bubble Color in Midnight Ash and Silvery Ash Gray.

The campaign started from July 2021, which Irene Yap (@irene.xiiaoc) is the one to post first among other influencers. Her video gained 4,130 likes.

IG Reels Challenge was followed by Malaysian influencers Vivian Liu (@vivian1017) and Gladish Chan (@gladischan) with more than 4.5K and 20k likes, respectively.

 

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A post shared by VivianLiu 刘秀薇🌸 (@vivian1017)

 

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A post shared by Gladish Chan祤琹😄 (@gladishchan)

All Malaysian participants were invited to create a video featuring their before and after results using the Silver Ash Gray or Midnight Ash. Just like how Miki Tew (@miki_tew), one of the Malaysian influencers, did in the videos below which reached more than 219,000 views in FB alone, while 33.5K likes on IG:

The IG challenge video should be posted on IG reels, must be set to public, with hashtags #AshCoolAsIam #LieseAshToneChallenge and must tag @liesemy. Liese MY encourages everyone to be as creative as possible with their entries!

The contest which ran from 28th July to 22nd September 2021 was closed out by influencers Chanwon (@chanwon92) with more than 1.6k likes and Serena (@serenavanilaa) with 4k likes.

 

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A post shared by 陳煒林 (@serenavanillaa)

Included in the campaign are OOTD (outfit of the day) by each influencer like below and a fun collab between Miki and Gladish, who are actually good friends in real life, on Gladish’s YouTube channel. The two influencers can be seen enjoying promoting the 2 new shades of Ash, giving a tutorial on how to use the Liese products and showing the before & after result, which has gained the said YouTube video more than 122,000 views in only less than 3 months.

The Result of IG Reels Challenge

Liese Malaysia’s Ash Tone IG Reels Challenge giveaway 2x iPad Pro as the prize for the chosen videos. Aside from being able to connect to Malaysians through giving away prizes, Liese was also able to create more awareness, acquire new and retain existing customers for their brand through this campaign and with the help of Malaysian influencers who have widely showcased their product.

Check out more successful influencer marketing campaign ideas and case studies:

ATC can connect you with the right influencer

Are you targeting the Malaysian market or want to expand into any Southeast Asian market? We can help you get connected with the right influencer for your brand.

If you’re interested to know more about influencer marketing, get in touch with us today!

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#IGreels #InfluencerMarketing #MalaysianInfluencers

Influencer MarketingSocial Media Marketing

Fun and Charming Beauty Influencer Chanwon from MY

malaysia-beauty-influencer-chanwon-picPhoto: @chanwon92

This week’s influencer stage goes to the Top Beauty Winner of #InfluenceAsia2017, fashion, beauty, and lifestyle influencer Chanwon (@chanwon92).

Chanwon is an Ultimate Lover of Life

Influencer from Malaysia, Chanwon injects fun and bright side into her every update through her socials, whether it is with her family, friends, and even her endorsements. She covers beauty, fashion, food, and lifestyle in her posts.

As an Influencer

With a total of 101k followers on her Instagram, she was able to endorse many products including earlier this year’s campaign Live by Biore x Liese with co-influencer Stephy (@stephyyiwen). Watch her live for Biore in here and for Liese in here.

One of the most recent promotions Chanwon posted is also promoting Liese. In this campaign #LieseAshToneChallenge you can see how Chanwon expresses her fun and quirky side with this funny short video posted on IG which gained 1,640 likes.

Entrepreneur Side

Chanwon is also a founder of Haptive (@haptive.co), which is derived from the words ‘Happiness + Positive’ that without a doubt reflects her home-loving personality and pursuit of daily happiness and life’s simple pleasures. Haptive is an online store for home decors and aesthetic finds to help curate your home.

Interested to know more and collab with influencers like Chanwon? Get started on your influencer marketing with ATC today!

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#LiveSelling #InfluencerMarketing #MalaysiaInfluencer

Influencer MarketingSocial Media Marketing

K-Beauty and Cosmetic Brand MISSHA Taps Singapore with Cross Border Live Selling

MISSHA-cross-border-live-selling

More and more shoppers want to shop across the border nowadays. The Korean beauty and cosmetic brand MISSHA knows they need to expand their reach in Southeast Asia and what better-suited strategy for today’s world than to tap into cross border live selling? MISSHA has recently participated in LazMall’s Brand Mega Offer and successfully launched a Lazada Live segment with Singaporean host Feliza Ava Kiara Toh.

MISSHA-cross-border-live-selling-host

Why bother Cross Border Live Selling?

Live Selling is more than just a video, it is a real-time interaction through online platforms. The viewers can ask any general or specific questions regarding the product, be answered by the seller right away, and vice versa. Through this, it creates transparency and authenticity between the sellers and buyers which already makes a strong purpose.

Live selling has become more beneficial today knowing that the difficulties brought in by COVID-19 are still ongoing. With lockdown being implemented everywhere in the world, it makes sense, why brands expanding or going global tap into cross border live selling which supports marketing to different countries not just local.

MISSHA-store-cross-border-live-selling

This is evident through the recent said LazLive hosted by Feliza for MISSHA. The Korean brand easily broke barriers and effectively communicated with the Singaporean shoppers, highlighted their brand’s best qualities and products, and also engaged customers to join their fun activities, get freebies, and win prizes. In return was an increase in new customers, customer retention, and customer loyalty. MISSHA was able to garner over 3,900 views in just 30 minutes which is a great help in brand visibility.

MISSHA-Lazada-cross-border-live-selling

MISSHA-Laz-cross-border-live-selling

Apart from what was mentioned, you can actually do more and get more benefits in live selling with the right seller or host. If your brand wants to expand globally, consider cross border live selling into your brand growth strategy.

Check out more of our live selling case studies to see how it helped other brands:

ATC can help you find the right live selling host

Going across to promote your brand with cross border live selling wouldn’t be as effective if you don’t have the influencer that matches both your brand’s quality and targeted market. We’re here to help you!

Let’s find you the right influencer so we can maximise your marketing efforts. Get in touch with us today!

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#CrossBorderLiveSelling #LiveSelling #InfluencerMarketing

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Tamar Valley Dairy Partners With Influencers For Yoghurt Pouch Campaign

Tamar Valley Dairy Featured Photo

Influencer mommies from Singapore absolutely love Tamar Valley Dairy’s Yoghurt Pouches, almost as much their little ones do! Check out who they are and learn why they love this delicious, all natural Yoghurt Pouches made with fresh Tasmanian Milk and real fruit ingredients.

Tamar Valley Dairy

Tamar Valley Dairy is a family owned and operated company that specialises in the production of pro-biotic yoghurts. The company is located in Tasmania and has a strong local focus, employing Tasmanians, and relying on Tasmanian grown produce for their ingredients.

When it comes to their products, Tamar Valley Dairy produces an extensive range of yoghurts. Their styles include Classic, Lite, No Fat, and Greek Style, which have all been developed for all types of needs and preferences. Tamar Valley flavours include Natural, Apricot, Mango, Strawberry, Mixed Berry and Boysenberry. Their natural product range includes no sugars or additives, and all natural ingredients including strains of live yoghurt cultures that help maintain or restore the natural balance in the bowels.

Tamar Valley Dairy has partnered with Mommy Influencers from Singapore to promote their fresh, delicious, thick and creamy Greek Yoghurt Pouches for kids which comes in different flavors like Banana, Blueberry, Raspberry, Strawberry, Tropical and Vanilla.

Partnership with Influencer Mommies from Singapore

Mommy Influencers Jessica Tham, Audrey Tan, and Jerilyn Moon are taking to social media how much their kids enjoy Tamar Valley Dairy’s Yoghurt Pouches and they’re even sharing their little ones’ favorite flavors. Let’s find out below why this Greek Yoghurt is their kids’ breakfast favorite and essential lunch box snack.

 

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A post shared by Jessica Tham (@tippytapp)

 

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A post shared by Audrey Tan (@audt)

 

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A post shared by Jerilyn Moon (@jerilynmoon)

ATC can connect you with the right Influencer for your Brand

Choosing the right influencer could help you reach a whole new world of potential customers. But finding the perfect influencer can be difficult and time-consuming, that’s why we’re here to make the process easier for you.

atc.social is an influencer marketing platform providing brands with influencers or content creators discovery for social and video platforms like Instagram, TikTok and YouTube.

Want to learn more about other Influencer marketing? Read our previous case studies below.

Ready to build your brand with the right influencers?  Contact us to get started.

 

Contact Us

#TamarValleyDairy #YoghurtPouches #SingaporeInfluencers #InfluencerMarketing #ATC

Influencer MarketingSocial Media Marketing

Meet Fj.mama, Lifestyle, Beauty and Mom Influencer from Singapore

Photo from: @fj.mama

For this week’s featured influencer, the stage goes to Singaporean Influencer @fj.mama who have a knack for food, cooking, and beauty/skincare.

Feijing As A Mom

Firstly, before anything else, from her user handle @fj.mama, she proudly carries the title of a supermom of 2 boys. In her feed, you can witness how well she manages, spends time with her family and guides her sons as they grow up. From preparing and packing her kids’ lunch to making sure they have a great family bonding time, she always puts her best foot forward.

 

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A post shared by Feijing 🌈✨| Mom of 2 (@fj.mama)

 

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A post shared by Feijing 🌈✨| Mom of 2 (@fj.mama)

 

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A post shared by Feijing 🌈✨| Mom of 2 (@fj.mama)

On Being A Foodie, Home Chef, and Beauty Influencer

Feijing, who is based in Singapore, is a lifestyle influencer who has strong interests in and love for food, cooking, and beauty. On Instagram, she has almost 10k followers where she shares her partnership and collabs with several brands. She was able to endorse different kinds of products, from food, skincare, to home appliance and more, which fit right with her flexible background and personality.

 

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A post shared by Feijing 🌈✨| Mom of 2 (@fj.mama)

 

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A post shared by Feijing 🌈✨| Mom of 2 (@fj.mama)

 

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A post shared by Feijing 🌈✨| Mom of 2 (@fj.mama)

Meet more influencers like Feijing on ATC. Contact us to get started on your influencer marketing campaign.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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#LiveSelling #InfluencerMarketing #SingaporeInfluencer

Influencer MarketingSocial Media Marketing

Live Selling Goes Big in Southeast Asia

Live Selling is the new future of e-commerce. Online selling has been around since the 90s, but yet still prevailing until today. With the internet and technology around, there are just so many more possibilities, especially in the way we buy, sell, and engage before, in between, or after each transaction.

From ordering on the website to purchasing via social media platforms, now we’ve come this far, we’re now Live selling!

Just last year, the total gross merchandise value (GMV) driven by Live streaming during the 11.11 shopping holiday grew over 100%, according to the report from Alibaba’s Taobao Live Platform.

As consumers are shifting to online platforms to purchase products and services during the Covid-19 pandemic, Live Sales has emerged as a new trend of selling.

What Can You Sell Live and Where Can You Sell?

The word “Live”, means you need to sell a product that you can show to the buyers in front of the screens during the live selling sessions. You may sell clothes and apparel, cosmetics, pieces of jewelry, accessories, and more.

But which platforms can you sell your products live? There are many Live streaming platforms out there, such as Facebook Live, Instagram Live, YouTube Live, Twitter, Shopee LIVE, LazLive, and Amazon Live, which are with a large user base. According to Shopee, the platform clocked 450 million views on Shopee Live over three weeks during its 12.12 shopping festival.

What Does Live Selling Offers And How Can You Take Advantage?

Live selling goes beyond just seller and customer trading. Read on below to see why a business owner like you should ride on this trend.

1. Reach A Wider Audience

As Live Sales takes place online, social media has a big role to play. Tapping into popular social networking sites such as Facebook, Instagram, and Twitter will allow you to put your product in front of millions of people. Moreover, users have a strong preference for videos.

How can you take advantage of it? To sell on the right platform, you have to understand your target audience like which platform do they use most, so you don’t waste any effort. You may pick a main selling platform and share your upcoming or ended live video on other platforms.

2. Directly Connect With Customers

Authenticity, honesty, and straightforwardness are it’s main objectives. Your viewers are able to connect with you in real-time, so you can communicate, promote, answer or ask questions, and they can make the buying decisions in a jiffy.

How can you take advantage of it? This is your chance to amplify all the unique selling points of your product as well as your brand. It is important that you plan and produce a high-quality Live content to demonstrate your product or service in an engaging way.

3. Cost-efficient Marketing

It doesn’t need to be grand, instead, it needs to be transparent. Whether to invest in tools or equipment for live video production, it is entirely up to you.

How can you take advantage of it? While investing in tools and equipment is optional, what you need to focus on is about how convincing your campaign will be. This means the hosts should be skilled and comfortable in speaking live and know how to convert viewers into customers. Hence, make sure you select the live selling host that fits the requirements and image of your brand.

Laptop with girl live on screen

Future Growth Of Live Selling

It does not limit brands nor any sellers, it is a new business opportunity that almost all business owners can employ. As social media platforms are accessible, this means you can start Live selling right away, but it’s not a simple task to convert viewers into your customers, from planning Live video content and setting up live streaming equipment to finding a host.

In ATC.social, we can connect your brand with the Live selling host across Southeast Asia. If you are interested to explore live selling for your brand? Turn your active engagement into retail revenue. Get in touch with us now.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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#LiveSelling #InfluencerMarketing

Influencer MarketingSocial Media Marketing

Yuan Skincare LazLive with Live Selling Host

Lazlive cover image

Yuan Skincare partnered with ATC on a LazLive live selling hosted by Live Selling Host Pat.

Lazada’s in-app live streaming feature LazLive, allows shoppers, brands, and sellers to interact in real time, as well as provides detailed product demonstrations and the ability to purchase items simultaneously. Partnering with professional hosts provides bigger audiences and enhances the efficiency of the campaign.

What is LazLive?

LazLive is a live streaming feature on the Lazada platform which was first launched in mid-2019. Merchants can do live commerce directly to their customers using this live streaming platform. This form of e-commerce marketing has many advantages such as, customers can clearly see the products that the brand sells, the store can talk about the products and answer customer questions immediately, the seller can distribute discount codes during live selling, it has a special discount shopping cart feature that customers can buy via live only, etc.

LazLive with Yuan Skincare

LazLive could soon become the hottest e-commerce trend that creates promising sales, and Yuan Skincare didn’t miss the opportunity to try it out.

The Advantages of LazLive in E-commerce

With this amazing live streaming feature of Lazada, sellers will have the opportunity to access many features such as:

  • Organise promotions for products with special prices that can only be purchased from the shopping cart in the live.
  • Give away special coupons that can only be collected in live and can only last until the end of the live.
  • Communicate with customers in real time, including being able to immediately answer questions sent during the live broadcast
  • Going live will greatly increase the visibility of the brand.
  • Customers can easily collect reward coins from Lazada, just by watching live streams.

Partnership with Live Selling Host

Pat (@znailx), who is a brand ambassador of Yuan Skincare, was the host for the live selling campaign.2 phones with beauty influencer an text live selling LazLive

During the live selling event, Pat presented some Yuan Skincare products, answered questions from customers, and did a few promotions. The live stream was able to garner 2,000 views.

Live selling is the future of e-commerce and it proves to be the most engaging way to sell online. It became an essential tool for media and communications amidst the COVID-19 lockdown when people became more inclined to shop online. Want to find the perfect host for your live selling campaign? Contact us to find the right live selling host for your brand and to organise the campaign for you.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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#LazLive #Influencer Marketing #LiveSelling #YuanSkincare

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Men’s Biore Malaysia’s Raya Campaign and Influencer Marketing on TikTok

Mens Biore Raya

For Raya, Men’s Biore Malaysia has decided to go with influencer marketing as they launched their Raya campaign with TikTok influencers. This influencer marketing on TikTok was named #RayaNampakMacho. This campaign was a TikTok contest where participants had to upload a creative Raya TikTok, showcasing any Men’s Biore product. To leverage this campaign, Men’s Biore Malaysia engaged with six young TikTok influencers all over Malaysia.

Take a look at their announcement post on TikTok here.

@mensbioremyMeriahkan Raya anda dengan peraduan #MensBiore #RayaNampakMacho! Terma dan syarat: shorturl.at/jsDGN Selamat mencuba! 😘♬ original sound – Men’s Biore MY

What is influencer marketing?

When a brand collaborates with an online influencer to market its products or services, that is called influencer marketing. Sometimes, collaborations under influencer marketing are less evident as brands purely involve influencers to improve brand recognition.

What Men’s Biore Malaysia has done is influencer marketing on TikTok, where all their collaborations are with TikTok influencers.

TikTok influencers involved

  1. Ahmad Akid (@akiddos)

Influencer marketing on TikTok often times involve collaborations with big followings. Ahmad Akid is a great example as he definitely has what it takes to gain the spotlight on TikTok. He has garnered an amount of 1.6M followers meanwhile his Instagram account is now being followed by 783K accounts.

Watch Ahmad Akid’s video here.

@mensbioremy@akiddos memang #RayaNampakMacho kan? Cepat join peraduan #MensBiore #RayaNampakMacho untuk berpeluang memenangi RM3000 duit raya 🎉♬ original sound – Men’s Biore MY

  1. Aniq Suhair (@aaaniiqqq)

Many have known him due to his participation in Hero Remaja 2020. Being one of the finalists, Aniq Suhair has proven to be an asset to influencer marketing on TikTok. He is an actor, a model and a YouTuber. He has 131.3K followers and 252K followers on TikTok and Instagram respectively.

Aniq Suhair’s TikTok video can be found here.

@mensbioremyJangan lupa untuk ikuti peraduan @mensbioremy #RayaNampakMacho! Tamat 6 Jun ini ya! Ada RM3000 untuk dimenangi tau! 💰 @aaaniiqqq♬ original sound – Men’s Biore MY

  1. Hanif Arip (@disguisex)

Being the only East Malaysian KOL for this campaign, Hanif Arip has made his state proud. Not only he is a successful TikTok influencer from Sarawak, he is also an active kart racing (or karting) racer. Hanif Arip has 538.5K followers on TikTok and 12.9K followers on Instagram.

Here is Hanif Arip’s TikTok video.

@mensbioremyTunggu apa lagi? Jom join peraduan @mensbioremy #RayaNampakMacho! Ada RM3000 untuk dimenangi tau! #MensBiore #RayaNampakMacho @disguisex♬ original sound – Men’s Biore MY

  1. Izzrin Irfan (@izzrynx)

A man of many talents and niches, Izzrin Irfan is a gem for influencer marketing on TikTok. He is an actor, singer and of course, a TikTok influencer. This young Kedahan has an impressive 1.3M followers on TikTok and 186K followers on Instagram.

Izzrin Irfan’s TikTok can be found here.

@mensbioremy@izzrynx serius #RayaNampakMacho! Cepat join peraduan kami untuk menang RM3000 ya! Psst… 25 penyertaan terawal dapat RM20 TnG Reload Pin tau! 😘♬ original sound – Men’s Biore MY

  1. Naufal Haz (@naufalhaz and @ha22z0)

Naufal Haz certainly has the looks. He is a model under the Aunim Model House and is also popular on Malaysian TikTok. He has 274.6K followers on TikTok and 40K on Instagram.

Naufal Haz’s TikTok is here.

@mensbioremyTak tahu nak buat apa hujung minggu ni? Apa kata hantar penyertaan untuk peraduan @mensbioremy #RayaNampakMacho! Tamat Ahad ini ya! @naufalhaz♬ original sound – Men’s Biore MY

  1. Nick Syaf (@onlynicksyaf)

Looking for an influencer who has the moves? Look no further, as Nick Syaf is a popular dancer, model and YouTuber. He has 926K followers on TikTok and his Instagram account has 104K followers.

Watch Nick Syaf’s video here.

@mensbioremyBaju raya pakai sekali je tahun ni? Jangan risau, boleh pakai lagi untuk peraduan @mensbioremy #RayaNampakMacho! Tamat 6 Jun tau! #mensbiore♬ original sound – Men’s Biore MY

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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#TikTok #Influencer Marketing #TikTok Influencer

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Malaysia influencers share J-beauty tips

Hear from Malaysia influencers Chanwon and Stephy, as they share J-beauty tips on a video collaboration with Bioré and Liese. Watch the full video below.

J-Beauty Kit Endorsed by Malaysia Influencers

Stay beautiful, stay confident in the new norm like Malaysia influencers, Chanwon and Stephy, who swear by their favourite Japanese beauty essentials.

In partnership with Japanese brands Bioré and Liese, the ladies featured in a video where they talk about the J-beauty kit and share their secret tips on how to achieve Japanese beauty bare skin. During filming, the pair dyed their hair with Liese hair dye and discussed how you could achieve salon-like hair at home. Likewise, they also shared beauty tips in the new norm and subsequently introduced the newly released 360 protection new norm kit by Bioré

 

 

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A post shared by STEPHY 郑意文 (@stephyyiwen)

The video has been shared on the official Facebook page of both Bioré Malaysia and Liese Malaysia and has garnered 66.4k and 67.8k views respectively.

The beauty industry – like many other industries – comes with its own set of challenges. There’s tremendous competition. That means that beauty and skincare brands need extra leverage to capture the attention of their audience. In this digital age, the savvy brands have leveraged the power of influencer marketing.

Looking for influencers to collaborate with your brand? Connect with us to find out more about influencer marketing.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

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#Malaysiainfluencers #Liese #Bioré #ATC

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Yuan Skincare Live Selling in partnership with Beauty Influencers

6924BAEF-7818-4AAD-8ED9-75EF4C27F0E5

Yuan Skincare is taking the Asian Beauty Community by storm. Influencers Rachel Wong (Singapore), Jessica How (Malaysia) and Trần Hà Bảo Ngân (Vietnam) broadcast a Live Selling event in partnership with the brand. Watch the full live videos below.

Live Selling for Skincare Brands

In collaboration with beauty influencers from across Asia, Yuan Skincare hosted a live selling event to promote its all-natural skincare products. During the event, the hosts talked about the products’ ingredients and the amazing wonders they do for the skin. Among the many oriental ingredients featured in the products, one of the main herbs they discussed is Mugwort, an ingredient possesses a natural soothing herbal scent and helps with relieving skin problems like eczema, body acne, atopic dermatitis and fungal infections.

The live video sales event gave fans an opportunity to interact with their idols and also gave them a chance to voice out their questions about the brand and its products.

Trần Hà Bảo – Vietnam

Beauty influencer Trần Hà Bảo (@ngan.thbn) from Vietnam has a 5.5k following on Instagram. She partnered with Yuan Skincare in a live selling video which has already amassed 4.1k views.

Rachel Wong – Singapore

Singapore fitness influencer Rachel Wong  (@rachelwongggg) has 38.8k followers on Instagram. In the Shopee live selling event, she shared the benefits of mugwort. The video garnered 1.1k views to date.

Jessica How – Malaysia

Jessica How (@jessica_how_xoxo) is a beauty influencer, emcee and model with from Malaysia with 4k followers on Instagram. The live video acquired 382 views.

Want to collaborate with influencers on your next live video sales campaign? Contact us and we will organise the event and collaboration for you.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

 

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Meet Natnicha Boonlerd, the Masterchef from Thailand

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Here’s a gift for you food lovers. For this week’s influencer spotlight, we are featuring Masterchef Natnicha Boonlerd, Chef extraordinaire and Co-Founder of Baan Lalin Thai Café. Let’s get to know this food connoisseur and learn about her love for cooking.

Meet Chef Ploy

Natnicha Boonlerd, better known as Ploy to her friends and family, is a well-known chef from Thailand. She was catapulted to stardom when she participated in the Season One of Masterchef Thailand.

From Air Hostess to Masterchef

With the success she garnered as a chef today, you would think that cooking has always been her passion, but did you know that being a chef was never her childhood dream? As a young girl, when Ploy was asked what she wanted to be when she grows up, “Flight attendant” had been the only answer in her heart. However, she soon discovered her passion for cooking when she started studying Hotel Management at University, and her love for food was further developed during her internship in France. When she auditioned for Masterchef Thailand, she became recognised as Chef Ploy, and the rest became history.

 

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A post shared by PLOY (@nichaploii)

Foodie Influencer

Chef Ploy’s Instagram is steadily garnering followers and is now at 91.7k. She mostly posts content about her day-to-day activities and being a chef in the truest sense. She also likes to post some of the mouthwatering dishes she prepares.

 

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A post shared by PLOY (@nichaploii)

Brand Collaborations

Having found her passion in cooking, this culinary master has collaborated with numerous brands and shares them on her social media.

 

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A post shared by PLOY (@nichaploii)

The brands she chooses to collaborate with are those she trusts and swears by. Here she is in collaboration with Sanitarium SG using So Good Almond Milk Unsweetened and Soy Regular.

 

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Restauranteur 

In addition to being a famous chef, Ploy is also the co-founder of BaanLalin, a Thai cafe situated in Bangkok’s old town.

 

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A post shared by PLOY (@nichaploii)

With ATC, meet and connect with influencers who are perfect for your brand. Contact us to get started on your campaign.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

 

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#Ploy #ThailandInfluencer #MasterchefThailand #NatnichaBoonlerd #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Singapore Media Personalities promote CPH Online Counselling Campaign

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Are you and your partner searching for ways to overcome challenges in your relationship? CPH Online Counselling may be beneficial for both you and your partner in many ways.

Ministry of Social and Family Development, also known as MSF, teams up with Singapore Media Personalities Joanne Peh, Nurul Aini and Syarif as they shed some insight on their marital and parenting life to raise awareness about the CPH Online Counselling Campaign.

CPH Online Counselling

CPH Online Counselling is a two-year pilot for an online counselling service started in April 2020. It is run by the Community Psychology Hub and supported by the Ministry of Social and Family Development.

It provides emotional support on marital, divorce and parenting issues. This service is provided free-of-charge.

Key features of CPH Online Counselling are:

  • Anonymous – you do not need to reveal your identity unless you choose to
  • Convenient – accessible from computer or smart phone anywhere
  • Two modes available – live chat or email

Partnership with Singapore Media Personalities

Joanne Peh

Named as one of the Seven Princesses of Mediacorp. She is married to Singapore-based Chinese actor Qi Yuwu and they have two children together.

 

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Nurul Aini 

She has been a TV presenter and actress for Mediacorp Suria since 2002. Outside of show business, Nurul Aini is a wife to Sofian Roslan and a mother of three children.

 

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A post shared by Nurul Aini (@aanurul)

Syarif 

A Singaporean Singer-Songwriter and Actor who teamed up with his cousin Alif Sleeq to form the popular duo SleeQ. He and his wife have two lovely daughters.

 

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A post shared by Syarif (@syarif.ig)

When you take part in online marriage counselling, it leads to long-term benefits that go beyond convenience from taking it online compared to in-office sessions.

If you’re curious about what online counselling is like and if it might be a fit for you, visit CPH Online Counselling to find out more. All sessions are confidential, and your identity will be kept anonymous. Best of all, it’s completely free.

Considering on collaborating with Singapore influencers for your next campaign? Contact us to learn more about our influencer marketing services.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#IshaNorsham #NorishKamilya #MalaysiaInfluencers #JewelleryMalaysia #MaxiCashMalaysia #ShoppingMalaysia #InfluencerMarketing #ATC

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Influencers Advertise Jewellery Boutique Opening In Malaysia

Influencers Malaysia

Lifestyle influencers Isha Norsham and Norish Kamilya from Malaysia spread the word and invite their followers to check out the newly-opened jewellery boutique LuxeSTYLE by Maxi-Cash.

With the growing number of brands penetrating the market, it is important to establish a marketing strategy that makes you stand out above the rest. Influencer marketing proves to raise awareness about businesses, events and causes. It is even more successful when the influencer you collaborate with has the same target audience and objectives as your brand.

Maxi-Cash Malaysia

The brand name speaks for itself — reeling cash in through pawnbroking services. This means transactions involving valuable items such as gold jewelry.

Maxi-Cash Malaysia stays ahead of the game by including influencer marketing in its strategy. The brand has collaborated with lifestyle influencers Norish Kamilya and Isha Norsham. Their most recent partnership is getting the word out about the opening of Maxi-Cash’s new boutique LuxeSTYLE at Bandar Sunway Mentari.

Influencers Share Their Valuable Finds

Trust comes with authenticity. Isha and Norish take Maxi-Cash’s products and services for a spin. By using it themselves, they create genuine testimonials about the brand which is what their followers are after. Let’s take a look at how they dazzle in the treasures they’ve found at Maxi-Cash.

 

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A post shared by Norish Kamilya (@_norishkamilya)

ATC can connect your brand with the right influencers. Get in touch with us and learn how you could effectively convey your message to your audience.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#IshaNorsham #NorishKamilya #MalaysiaInfluencers #JewelleryMalaysia #MaxiCashMalaysia #ShoppingMalaysia #InfluencerMarketing #ATC

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Get to Know Lifestyle Influencer Isha Norsham from Malaysia

Isha NorshamPhoto credit: Isha Norsham

We follow content creators to get a glimpse of their lives and to get inspiration. Here’s one lifestyle influencer from Malaysia, Isha Norsham, and we think you should get to know her.

Content Creation

If you take a look at Isha’s Instagram page, you’ll see a variety of content. She is an influencer in the truest sense by advertising products and services that she uses and trusts. Her content ranges from food and technology to beauty and clothing.

Here, Isha flaunts gold jewelle ry from Maxi-Cash, a pawnbroking company in Malaysia. Still aligned with her style and aesthetics, this is how she gets the word out about her favorite products.

TV and Radio Gigs

Isha Norsham is no stranger to the limelight. She may be an influencer endorsing brands that she trusts. But before all that, she is a TV host and a radio announcer.

Influencer marketing is the new word-of-mouth. If you’re looking for Malaysian influencers like Isha Norsham to get the word out about your brand, then you best reach out to us!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#IshaNorsham #MalaysiaInfluencer #LifestyleContentCreator #InfluencerMarketing #InfluencerMarketingMalaysia #ATC

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7 Style and Fashion Influencers in Malaysia to Follow

Fashion Influencers Malaysia

Malaysia is a melting pot of hip and stylish women. Come take a look at budding fashion influencers in a country just as contemporary as they are. We have rounded up 7 young style icons here.

Norish Kamilya

With 29K followers, this radiant lady gets creative with her hijabs and pairs them with stunning pieces. Here, she is seen wearing gold jewellery to elevate her neutral clothing. Apart from her fashion sense, Norish also delves into make-up and shares some of her beauty favorites with her followers.

 

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A post shared by Norish Kamilya (@_norishkamilya)

Isha Norsham

Pulling off different styles doesn’t always come easy. But Isha Norsham makes it look like a breeze. With a variety of looks, she uses gold to accent casual or formal wear. Not only does Isha share fashion content, but she also hosts on TV and announces on the radio. She has 43.7K followers on Instagram.

Harminia Asokumar

Followed by 26.7K users on Instagram, Harminia is a fashion entrepreneur. Her style is rooted in her passion for the arts. She is the woman behind the accessory brand Deeper Than Fashion.

Rubini Sambanthan

You have definitely come across this household name. There are many fashion influencers in Malaysia, but Rubini is someone you come across more than once. She is an actor, a model, and of course Miss International Malaysia 2014. She also joined Asia’s Next Top Model. She has 110K followers which is no surprise.

 

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A post shared by RUBINI.S 🇲🇾 (@rubinirubi)

Grace Myu

Grace is a beauty influencer first. She has 11.8K followers who are perpetually on the lookout for her beauty tips. But her fashion sense cannot be missed either.

Stephanie Lim

Gracing A-list soirees in her head-turning outfits, Stephanie Lim gained a following of 23.3K on Instagram. She is a blogger and her content is sure to give you #styleinspo.

Cherrie Liong

Her outfits scream bold and fearless. Shying away from basic and subtle pieces, she wears statement pieces that capture the attention of her 91K followers.

 

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A post shared by Cherrie Liong (@cherriemun_)

Are you looking for fashion influencers in Malaysia to collaborate with? Get in touch with us and learn more about influencer marketing in promoting your fashion brand.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#MalaysiaInfluencers #FashionInfluencers #InfluencerMarketing #InfluencerMarketingAgency #ATC

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Meet Norish Kamilya, Lifestyle Content Creator From Malaysia

Norish KamilyaPhoto credit: Norish Kamilya

This week’s featured influencer is the lifestyle content creator from Malaysia Norish Kamilya. Let’s get to know her better and her passion for fashion and beauty.

Beauty and Fashion

Hailing from Kuala Lumpur, lifestyle influencer Norish Kamilya fills her feed with aesthetically pleasing photos and videos. She styles her hijab with delightful outfits and bold accessories. She also delicately frames her face with some of her favorite cosmetic products that she features on her account. This Malaysian content creator gained a following of 29K on Instagram for her style and beauty posts. Also, check her out on Facebook.

 

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A post shared by Norish Kamilya (@_norishkamilya)

 

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A post shared by Norish Kamilya (@_norishkamilya)

 

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A post shared by Norish Kamilya (@_norishkamilya)

Collaboration with Maxi-Cash Malaysia

Maxi-Cash Malaysia offers pawnbroking services and a modern, professional, and bank-like experience to meet customers’ short-term financial needs. With Maxi-Cash’s announcement of its new store at Bandar Sunway Mentari, the brand partnered with influencers like Norish to get the word out to a bigger audience.

 

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A post shared by Norish Kamilya (@_norishkamilya)

Want the word out about your brand? Influencers are the best to collaborate with. Contact us to learn more about influencer marketing and plan your next marketing campaign.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#NorishKamilya #MalaysiaInfluencer #InfluencerMarketing #ATC

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Which Social Media Platforms Are Influencers On?

Social Media Influencers

You’ll find that most influencers are on every social media platform, especially with the cross-posting features of these sites and apps. What you post on Instagram can easily be shared on Facebook. These platforms are practically similar to each other with the main goal of connecting and engaging with the community. However, each channel has a unique content format, user base, and demand.

As a business person venturing into influencer marketing, it is essential that you know which social media platforms your prospect influencers are on. This is to ensure that your objectives and target audience are aligned. It is also important to know the type of content that sells on each site for you to properly plan a marketing strategy.

Facebook

Established in 2004, Facebook has grown into an immense platform with 2.8 billion users as of February 2021. It was one of the earliest social networking sites which still stands to this day. It’s become a community more than it is a platform to connect with friends.

Discussions happen across Facebook from politics and education to entertainment and health. This makes it the perfect channel to post news articles, create polls, and organise forums and events. Businesses are now aided with tools such as targeted ads, business suite, and marketplace.

So what kind of influencers are on Facebook? With the platform being around for nearly two decades, Facebook is regarded as a place for general content. Its largest audience segment is comprised of 25-34 year-olds which falls under the category of young adults but the next segment doesn’t fall far behind in percentage. Here, influencers are able to post various content: photos, videos, blog posts, and news articles. So, as a business owner still testing the waters for your marketing, Facebook is the best place to start with your campaigns.

Instagram

Instagram initially shared photos in a square format. Over the years, the platform has adapted to free-sized pictures and short videos. Recently, new features have been added such as Instagram stories which are 15-second videos/photos that are visible for 24 hours. It now allows longer videos on IGTV where users especially influencers are able to host live streams.

Because of updated formats on Instagram, businesses have found this to be the perfect place to showcase their products and brand ambassadors. The kind of influencers you find on Instagram are those who bank on visual content such as pictures and videos. Beauty tutorials, photography, lifestyle, and even short recipe videos are there.

YouTube

Video streaming became easy when the internet birthed YouTube. Various video content has been published on the platform. Among the many contents you see are home videos, funny bits, music videos, movie clips, product reviews, travel blogs, gaming hacks, and make-up tutorials. The influencers you find on YouTube are those who heavily produce videos that are longer than a minute.

TikTok

TikTok is the newest addition to the big players in social networking. The platform started out as an avenue for dubbing, sing-alongs, and dances. But it has now become a massive community that fosters information sharing and entertainment.

TikTok solely caters to short-form videos, which makes this a great channel for users to quickly breeze through trends and other topics they are inclined to. The videos on TikTok are what one might call short and sweet. You will see many video creators on the platform with different niches. Some of the popular subjects that trend on TikTok are comedy, video games, cooking, and sports. Influencers are focused on video content creation in this social media platform. See TikTok Trends in 2021 for a rundown of popular videos on the platform.

Chances are, your partner influencer or brand ambassador is on all social media platforms. This rundown is a mere quick guide to know which platforms to look into first. It is still important that you examine every one of these channels and also the following and content of your influencer.

Need help with your social media presence? Contact us to learn more about how influencers can give your social media marketing a boost.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#SocialMedia #SocialMediaMarketing #Influencers #InfluencerMarketing #ATC

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Shake Up Your Beauty Campaign with Influencer Marketing

Beauty Influencer Marketing

2021 is the year of the influencer! With influencer marketing rapidly becoming the most effective way to reach out to beauty consumers over recent years,  we explore why influencers are so good at doing just that – influencing!  And why it’s time you gave it a go.

Masters of make-up post to their hundreds of thousands of daily viewers. They not only demonstrate the use of products but also provide visual features and close-ups, verbal praise, and product information, presented to potential customers in a truly aesthetic setting. Enough value added yet?

 

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A post shared by Katie Kate Yong (@katepurk)

 

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A post shared by bubblymichelle (@bubblymichelle)

Consider that all of your product information is being presented by an influencer that your targeted audience has already engaged into a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. All while a trusted beauty guru gives tips and advice, she also presents your product and all the reasons why she trusts it, and your potential customers should, too. With in-video links to online sales, the conversion time from marketing to sale is realised almost instantaneously.

Consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard but are instead favouring lifestyle influencers whose journey they have been following, and are creating almost cult-like followings.

Not boring you with the analytics of it all, but accessibility to the success of your marketing data is clear and great to analyse. ATC specialises in influencer marketing and provides services to pair you with the best influencers, resulting in the best potential for your products to sell. For your next beauty marketing campaign, contact us and we’ll arrange your collaboration with a beauty influencer that shares the same objectives as your business.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#BeautyInfluencer #BeautyMarketing #InfluencerMarketing #SocialMediaMarketing #ATC

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Yuan Skincare Live Selling With Influencer Rachel Wong

Yuan Live Selling with Rachel Wong

Yuan Skincare Singapore broadcast a live selling event in collaboration with influencer Rachel Wong. Watch the recorded stream below.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients. One distinct ingredient is mugwort. This ingredient works wonders like relieve skin problems like eczema, body acne, atopic dermatitis, and fungal infections.

See also: Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Shopee Live Selling

In partnership with Singapore influencer Rachel Wong, Yuan Skincare Singapore hosted a live selling event to promote its Mugwort Classic Collection. Rachel talks about mugwort as the main ingredient in Yuan’s skincare products. Find the full live selling stream below.

 

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A post shared by Yuan Skincare SG (@yuanskincare.sg)

Thinking about live selling with influencers on your next marketing campaign? Contact us and we will organise the event and collaboration for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveSelling #YuanSkincare #RachelWong #SingaporeInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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4 Types of Influencers Based On Their Number of Followers

Types of Influencers

Influencer marketing is effective when done properly. But before hopping on this strategy, know the types of influencers based on their follower count and find out which suits your brand best.

1) Nano Influencer

These are influencers with a following of 10K or less. They have better engagement rates and more authentic recommendations and reviews. This is because they are followed by people they have a real-life relationship within their community. The nano influencer would be perfect if you are a small-medium enterprise or if you are only starting out. Collaborating with nano influencers is also budget-friendly.

2) Micro Influencer

A micro influencer has followers ranging from 10K to 100K. Although their audience is larger than nano influencers, they still appear relatable to their followers. Often regarded as key opinion leaders (KOLs), they talk about a specific topic and build their niche that appeals to a bigger focus group. Their followers are also more open to hearing more marketing plugs from them. Micro influencers typically give you your money’s worth as they are less expensive than macro influencers but still reach a wider audience.

 

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3) Macro Influencer

These are internet-famous personalities. They’ve built their fame through vlogging or creating funny/informational/witty content. With 100K to 1M followers, a macro influencer appeals to a broader demographic, but still maintaining key opinion leader status. They are still able to focus on a particular subject. Because of the huge following, a macro influencer’s engagement rate usually is lower than that of a micro influencer’s. As for the fees, macro influencers charge more. If your marketing budget is able to accommodate their rates and if you’re looking at expanding your audience, then this type of influencer is what you’re looking for.

 

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A post shared by STEPHY 郑意文 (@stephyyiwen)

4) Mega Influencer

Mega influencers are what one might call superstars with typically a million or more followers. They are famous content creators or even celebrities like actors, singers, and models. They have a huge but rather diverse fan base. If your brand’s goal is to reach more market segments, then the mega influencer is the one for you. Because they have plenty of followers, their rates are also high. So if your brand aims to raise awareness among the mass and your pocket is deep, then best to team up with a mega influencer.

@bavaboiĐời là những cú lừa kakaka ##bavaboi ##tiktok @annhien_boiboi♬ nhạc nền – BavàBối

Now that you’ve read about the different types of influencers, you must have a clearer idea of whom to connect with on your next campaign. The most suitable influencer for your brand depends on the audience that they have. Often, the number of followers impacts your campaign’s reach. The more followers, the more diverse the audience is. More people are more aware of your brand. But that may not be the case always. If you want to drive sales, you have a better shot at collaborating with influencers with a more focused group of followers.

We can help connect you with the right one from our pool of all types of partner influencers. Contact us for your next marketing campaign!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#NanoInfluencer #MicroInfluencer #MacroInfluencer #MegaInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC

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A Peek Into Singapore Influencer Rachel Wong’s Active Lifestyle

Singapore Influencer Rachel WongPhoto credit: @ rachelwongggg

Need a nudge to get off the couch and take control of your body? Take a peek at the active lifestyle of this week’s featured Singapore influencer Rachel Wong and learn more about her advocacy for fitness.

Fitness and Skincare

Faring with 37.1K followers, Rachel Wong shares her daily affairs on social media. She is a lifestyle content creator with a focus on fitness and skincare. You will find that she loves to eat, but she pairs her indulgence with workouts. She does yoga, spin class, paddle boarding, boxing, and more as you can see on her Instagram page. Check out some of her photos below and any of the sports that she does appeals to you.

 

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A post shared by Rachel Wong (@rachelwongggg)

 

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A post shared by Rachel Wong (@rachelwongggg)

She may be in ragged fashion when she works out a good sweat. But without the yoga pants or running shoes, Rachel cleans up nicely and takes great care of her skin. Some of her favorite cosmetics and skincare products are shown on her feed.

 

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A post shared by Rachel Wong (@rachelwongggg)

Here she is in collaboration with Sanitarium SG using So Good Almond Milk for her overnight oats.

 

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A post shared by Rachel Wong (@rachelwongggg)

Hosting and Livestreaming

This Singapore influencer also hosts and conducts live streams.  Her knack for talking and communicating landed her partnerships with brands. She videotapes herself and interacts with her audience. Below are some of her videos.

 

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A post shared by Rachel Wong (@rachelwongggg)

 

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A post shared by Rachel Wong (@rachelwongggg)

Connect with lifestyle influencers from Singapore like Rachel Wong. Contact us to learn more about live streams and influencer marketing.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#RachelWong #SingaporeInfluencer #Livestream #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Liese Malaysia Collaborates with Influencers for CNY Campaign

Malaysia Influencer Marketing

KAO Liese launched its Chinese New Year Campaign with beauty and lifestyle influencers from Malaysia. Learn more about the campaign and the collaboration below.

Liese Creamy Bubble Color

Chinese New Year is an important celebration in the country and even with the quarantine, everybody tries to look their best in honor of the festivities. Dyeing one’s hair is one way to switch up your look despite staying home. KAO Liese Malaysia released its new product, Creamy Bubble Color. It is a DIY hair dye kit that is sure to give you the makeover that you need.

Influencers Dye Their Hair In Their Homes

As was said, the pandemic has limited one’s access to certain luxuries in the outside world. This is why beauty influencers are loving Liese Creamy Bubble Color. It is the perfect product for dyeing your hair in the comforts of your own home. Watch clips of some of Malaysia’s beauty influencers and how they are enjoying the product.

 

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A post shared by Isabelle Kwan (@isabelleyt)

 

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A post shared by JOEY TNG (@joeytng)

 

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A post shared by STEPHY 郑意文 (@stephyyiwen)

 

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A post shared by Gladish Chan祤琹 (@gladishchan)

Collaborate with beauty influencers from Malaysia with our help. Contact us to find out more about influencer marketing.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#KAOLiese #MalaysiaInfluencers #InfluencerMarketing #SocialMediaMarketing #ATC

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Sanitarium SG Partners With Health & Fitness Influencers For So Good Campaign

Sanitarium So Good

Times are changing and so are our eating habits. Sanitarium SG launched its So Good dairy-free milk products with the help of health and fitness influencers from Singapore. See who they are and learn why they love this revolutionary plant-based milk.

Sanitarium Singapore

Sanitarium is an Australian company that manufactures food that promotes wellness such as Weet-Bix, UP&GO liquid breakfast and So Good dairy-free milk. It has expanded to various countries in the Asia Pacific region including Singapore. Sanitarium Singapore has partnered with health and fitness enthusiasts to promote their dairy-free milk, So Good, which comes in different flavors like Cashew, Almond, and Soy.

Collaboration with Health and Fitness Influencers

What better way to get the word out than through distinct personalities that influence consumer behavior? Health enthusiasts Jia En, Rachel Wong, and Hayley are taking to social media their take on So Good products. Let’s find out below what they are saying!

Jia En (@iamjiaen)

“Health is my #1 priority this year… I want to find the magic to feel REALLY good always, and adopting a plant-based diet is something I see value in. Soy milk is my go-to milk replacement!”

 

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A post shared by 张嘉恩 JE (@iamjiaen)

Rachel Wong (@rachelwongggg)

“I’ve been so used to having my coffee and overnight oats with regular milk. But I think it’s about time I gave plant-based milks a shot and change things up!! So, I decided to give @sanitariumsingapore’s So Good™ Almond Milk in Original and Unsweetened a try, both on its own and also in my overnight oats! ;D I swear I could’ve finished the whole carton of the Original Almond Milk in one seating heheh. But noooo, I let my sis try it too and she claimed the rest of the carton after having a taste of it 😂🤷🏻‍♀️ It was so smooth and light, but yet soooo yummy! I lovvve that it is lactose and gluten-free, low in fat and is high in vitamins E, B12 and B2!!”

 

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A post shared by Rachel Wong (@rachelwongggg)

Hayley (@huinileee)

“Everyone who knows me knows that 4pm daily is my snack time! But it’s no excuse to compromise on health and fitness (all about moderation! 😉). For me, I find myself always reaching for a healthy shake to keep me going. Recently discovered the benefits of drinking non-dairy milk, so here’s sharing with you my current favourite shake recipe made using @sanitariumsingapore’s So Good™ Cashew Milk Original, fit for the Christmas season!”

 

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A post shared by Hayley (@huinileee)

Are you looking for Singapore influencers to collaborate with on your next campaign? Contact us to find the perfect one for your brand!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#SanitariumSoGood #DairyFreeMilk #SingaporeInfluencers #InfluencerMarketing #ATC

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Fashion Influencer and Hairdresser Kim Jung Hoon from Korea Is Style Goals

Hairdresser KoreaPhoto credit: Kim Jung Hoon

If you have seen hairdressing videos on social media, chances are you’ve come across this influencer. Let’s know more about thick-maned hairdresser from Korea, Kim Jung Hoon, a sought-after fashion and beauty figure in Seoul.

Kim Jung Hoon earned fame and a following of 344K on his Instagram page @2219a by displaying his clients’ sleek hairstyles. Before all else, he’s a renowned hairdresser, and he also happens to parade in tasteful clothing around Seoul which adds to his overall fame. His minimalist yet sophisticated aesthetic reflects on his feed, which appeals to a great deal of social media users.

Giving us itchy feet, he shares photos and videos of his sojourns around Asia and local hot spots in South Korea. Kim Jung Hoon has a knack for the finer things in life and gives us a glimpse of his stays at luxury hotels and restaurants.

As a figure whose lifestyle is followed by many, brands come to Kim Jung Hoon for endorsements. He partners with brands that he features on his page from food to skincare to elegant clothing.

Connect with influencers for your next marketing campaigns. Contact us to connect with Korean influencers like Kim Jung Hoon.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#KimJungHoon #KoreaInfluencer #InfluencerMarketing #ATC #ATCSocial