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Smart Retailing with ATC Shop to Enhance Shopping Experiences

Smart Retailing OMO with ATC Shop

There’s a new buzzword in shopping: Smart Retailing.

No one can deny the significant changes in how we live today, let alone how we consume or shop for either services or products. And because the world must go on despite the global challenges, we have advanced more and more into smart, and if possible, contactless processes. Today, we now have what we call smart retailing to further empower both customers and brands through a new enhanced shopping experience.

But what really is Smart Retailing?

Smart retail is a term that refers to the use of smart technologies to provide consumers with a smarter, faster, safer, and more convenient shopping experience. This does not eliminate traditional shopping but instead introduces digital solutions to enhance it. This is also the concept of Online-Merge-Offline (OMO), and it is a powerful strategy that empowers you to compete in the e-commerce market. With this, physical and digital channels are consolidated in retail to acquire a wide range of data in a single entity.

Yuan Skincare Smart Retailing with ATC Shop

Since September this year, Yuan Skincare has set foot in smart retailing with Unity (a personal care store) through a booth. This is where they took advantage to offer their special deals, exciting gifts, prizes as well as Unity exclusive deals/offers and at the same time, ATC Shop helped them amplify these activities and processes with smart ways and technologies. Check out Yuan Skincare’s successful booths from September till this month of November:

Smart Retailing Benefits Both Customers and Brands

Applying smart technologies into the retailing experience hit two birds in one stone. Your customers are as important as taking care of your brand, and vice versa.

Personalized Experience

A customized experience is always better for consumers because they feel valued. In order to understand their needs, you need smart ways to do customer listening. Setting up smart technologies can definitely help you with that. This could be useful for offering promos, specific recommendations, and more.

Smooth Process

Making customers wait is not the way to go, especially today as customers have many other options to switch to. Without smart technologies, manually operating would more likely put your brand in trouble when there is so much to accommodate. Let customers have the option to pay by themselves, self-checkout, virtually try on the products as well as view more information about each item using touch screens, QR, or barcode scanning.

Enhanced Safety

To ensure a secured shopping experience is more important today than ever. Digitalizing the processes in advance such as contactless payments can avoid waiting lines, close distancing with people, and risks with handing credit cards to another person.

Predict and Prescript Solutions

With the help of AI technologies, retailers can get valuable data to help improve their supply chain, layout, processes, and marketing strategy. AI can detect which products get more interest from which group of consumers through age, gender, or type. Smart retailing can enable brands to predict and use the available analytics to prescript solutions in advance. You may also use this in other channels such as social media, text messaging, and more.

Let’s Empower Your Brand with Smart Retailing

Meet your customers half way, or even better, more than half way! There are more benefits of smart retailing and we can customize it according to your brand’s needs. Create seamless transactions and shopping experiences with smart retailing all set up with ATC Shop.

Partnership with ATC Smart Retail Shop

With ATC Smart Retail Shop, you will enjoy the following inclusions and more:

  • Video wall for ads, promotions, reviews and products demonstrations with audio control
  • Interactive screen for shoppers to engage with products for more information
  • Contest activities – participate in brand-related games, sign up for sampling or discount codes
  • Video Analytics – AI Reports on traffic, product engagement and shoppers’ interaction, product interests at the booth, with gender & age data

Ready to set them up with us? For more information about our smart retailing service, get in touch with us now!

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#SmartRetailing #OMO #OnlineMergeOffline #ATCShop

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Yuan Skincare Live Selling in partnership with Beauty Influencers

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Yuan Skincare is taking the Asian Beauty Community by storm. Influencers Rachel Wong (Singapore), Jessica How (Malaysia) and Trần Hà Bảo Ngân (Vietnam) broadcast a Live Selling event in partnership with the brand. Watch the full live videos below.

Live Selling for Skincare Brands

In collaboration with beauty influencers from across Asia, Yuan Skincare hosted a live selling event to promote its all-natural skincare products. During the event, the hosts talked about the products’ ingredients and the amazing wonders they do for the skin. Among the many oriental ingredients featured in the products, one of the main herbs they discussed is Mugwort, an ingredient possesses a natural soothing herbal scent and helps with relieving skin problems like eczema, body acne, atopic dermatitis and fungal infections.

The live video sales event gave fans an opportunity to interact with their idols and also gave them a chance to voice out their questions about the brand and its products.

Trần Hà Bảo – Vietnam

Beauty influencer Trần Hà Bảo (@ngan.thbn) from Vietnam has a 5.5k following on Instagram. She partnered with Yuan Skincare in a live selling video which has already amassed 4.1k views.

Rachel Wong – Singapore

Singapore fitness influencer Rachel Wong  (@rachelwongggg) has 38.8k followers on Instagram. In the Shopee live selling event, she shared the benefits of mugwort. The video garnered 1.1k views to date.

Jessica How – Malaysia

Jessica How (@jessica_how_xoxo) is a beauty influencer, emcee and model with from Malaysia with 4k followers on Instagram. The live video acquired 382 views.

Want to collaborate with influencers on your next live video sales campaign? Contact us and we will organise the event and collaboration for you.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

 

Contact Us

#LiveSelling #YuanSkincare #SingaporeInfluencer #ThailandInfluencer #VietnamInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Influencers Advertise Jewellery Boutique Opening In Malaysia

Influencers Malaysia

Lifestyle influencers Isha Norsham and Norish Kamilya from Malaysia spread the word and invite their followers to check out the newly-opened jewellery boutique LuxeSTYLE by Maxi-Cash.

With the growing number of brands penetrating the market, it is important to establish a marketing strategy that makes you stand out above the rest. Influencer marketing proves to raise awareness about businesses, events and causes. It is even more successful when the influencer you collaborate with has the same target audience and objectives as your brand.

Maxi-Cash Malaysia

The brand name speaks for itself — reeling cash in through pawnbroking services. This means transactions involving valuable items such as gold jewelry.

Maxi-Cash Malaysia stays ahead of the game by including influencer marketing in its strategy. The brand has collaborated with lifestyle influencers Norish Kamilya and Isha Norsham. Their most recent partnership is getting the word out about the opening of Maxi-Cash’s new boutique LuxeSTYLE at Bandar Sunway Mentari.

Influencers Share Their Valuable Finds

Trust comes with authenticity. Isha and Norish take Maxi-Cash’s products and services for a spin. By using it themselves, they create genuine testimonials about the brand which is what their followers are after. Let’s take a look at how they dazzle in the treasures they’ve found at Maxi-Cash.

 

View this post on Instagram

 

A post shared by Norish Kamilya (@_norishkamilya)

ATC can connect your brand with the right influencers. Get in touch with us and learn how you could effectively convey your message to your audience.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#IshaNorsham #NorishKamilya #MalaysiaInfluencers #JewelleryMalaysia #MaxiCashMalaysia #ShoppingMalaysia #InfluencerMarketing #ATC

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Get to Know Lifestyle Influencer Isha Norsham from Malaysia

Isha NorshamPhoto credit: Isha Norsham

We follow content creators to get a glimpse of their lives and to get inspiration. Here’s one lifestyle influencer from Malaysia, Isha Norsham, and we think you should get to know her.

Content Creation

If you take a look at Isha’s Instagram page, you’ll see a variety of content. She is an influencer in the truest sense by advertising products and services that she uses and trusts. Her content ranges from food and technology to beauty and clothing.

Here, Isha flaunts gold jewelle ry from Maxi-Cash, a pawnbroking company in Malaysia. Still aligned with her style and aesthetics, this is how she gets the word out about her favorite products.

TV and Radio Gigs

Isha Norsham is no stranger to the limelight. She may be an influencer endorsing brands that she trusts. But before all that, she is a TV host and a radio announcer.

Influencer marketing is the new word-of-mouth. If you’re looking for Malaysian influencers like Isha Norsham to get the word out about your brand, then you best reach out to us!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#IshaNorsham #MalaysiaInfluencer #LifestyleContentCreator #InfluencerMarketing #InfluencerMarketingMalaysia #ATC

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Yuan Skincare Live Selling With Influencer Rachel Wong

Yuan Live Selling with Rachel Wong

Yuan Skincare Singapore broadcast a live selling event in collaboration with influencer Rachel Wong. Watch the recorded stream below.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients. One distinct ingredient is mugwort. This ingredient works wonders like relieve skin problems like eczema, body acne, atopic dermatitis, and fungal infections.

See also: Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Shopee Live Selling

In partnership with Singapore influencer Rachel Wong, Yuan Skincare Singapore hosted a live selling event to promote its Mugwort Classic Collection. Rachel talks about mugwort as the main ingredient in Yuan’s skincare products. Find the full live selling stream below.

 

View this post on Instagram

 

A post shared by Yuan Skincare SG (@yuanskincare.sg)

Thinking about live selling with influencers on your next marketing campaign? Contact us and we will organise the event and collaboration for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveSelling #YuanSkincare #RachelWong #SingaporeInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Yuan Pearl Milk Tea Handmade Soap

Yuan Skincare Singapore launches its limited-edition Pearl Milk Tea Handmade Soap gift set for Lunar New Year. Read more about Yuan’s tastefully designed artisanal soaps and maybe even try them out yourself.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients.

Pearl Milk Tea Handmade Soap Gift Set

Yuan Skincare Pearl Milk Tea Handmade Soap

Launched on the 25th of January this year, the limited-edition Pearl Milk Tea Handmade Soap gift set, also called Zhen Yuan Man (珍圆满), comes in creative packaging that is perfect for gift-giving during the Lunar New Year.

The gift set includes soap bars that do not just look like milk tea but also contain the same ingredients. The round one is made of wild yellow sage, Bidens pilosa, lavender, and brown sugar. The milk-tea-shaped bar with “pearls” is made of oolong tea. It has been formulated to relieve skin problems like eczema and psoriasis, and helps with tightening pores.

The limited-edition Pearl Milk Tea Handmade Soap Gift Set is available on Yuan Singapore’s website. Click here to purchase your gift set.

The Beauty Community Is Buzzing

On the first week of its launch, beauty enthusiasts have already shared photos and videos of the gift set on social media. Influencers like @mongabong, @joy_oleander@novitalam, and @katepang took to Instagram their excitement to try these soap bars. See their posts below:

Yuan Skincare Pearl Milk Tea Handmade Soap

 

 

 

 

Gearing up for your next campaign of herbal and natural products? Contact us to get the assistance you need.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#YuanSkincare #PearlMilkTeaHandmadeSoap #SocialMediaMarketing #InfluencerMarketing #ATC

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How Is Live Commerce Giving Online Sellers A Boost?

Live Commerce

Live commerce is making waves in digital marketing for small and big entrepreneurs alike. Find out below how this online selling strategy plays out in today’s business.

What Is Live Selling?

Live selling is not a new concept. What once was a pure source of visual entertainment, is now a trending game plan for businesses. Social media platforms such as Facebook, YouTube, and Instagram allow business accounts to host live videos. Online shops like Amazon, Shopify, and Lazada have also incorporated this into their websites and apps.

There are many ways you could sell live. Most sellers demonstrate how their products/services work, talk about the price and interact with the viewers by either giving them a shout-out or answering their queries in real-time.

Why Is Live Commerce the Future of Online Shopping?

Most if not all countries have set social distancing protocols since the pandemic started. Physical stores were forced to temporarily close or shut down for good. This drove businesses to set up shop online instead. With the immediate and mandatory shift to contactless transactions like food delivery and virtual shopping, it is no surprise that online shops are flourishing.

The lockdown limited person-to-person contact and live videos have been, in a way, our means of reconnecting with the rest of the world. Customers get a sense of involvement when viewing live streams. These videos also give viewers a nearly realistic experience by engaging with the seller.

A great way to do live selling is to capitalise on influencers for live commerce. Their audience often takes their word about products that they advertise. These influencers have also mastered the art of creating engaging content that help drive traffic to your store.

It is also incredibly easy to set up a live stream. Unlike traditional advertising, there’s not a need for expensive and fancy video equipment. All it requires is an uninterrupted internet connection, a working web camera and microphone, adequate lighting, and the seller’s enthusiasm.

Live commerce is here to stay. The amount of sales through live streaming has skyrocketed during the COVID-19 pandemic. Although this has greatly contributed to the rise in figures, live selling will continue to generate more sales for the reasons mentioned above. A lot is adapting to this trend as more and more people are signing up for social media and leaning towards online shopping for convenience.

Are you convinced yet to run your next campaign via live selling? Contact us and we’ll connect you with live commerce sellers that guarantee a boost in your sales.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveCommerce #LiveCommerceSellers #InfluencerMarketing #ATC

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ATC Is Looking for Live Commerce Sellers: Sign Up Now!

ATC Live Commerce Sellers

Live selling is the future of e-commerce and proves to be the most engaging way to sell online. With the COVID-19 pandemic limiting us from visiting physical stores, we rely heavily on live commerce sellers to show us how a certain product works and tells us convenient ways to purchase them online. ATC.social is a social media marketing agency that connects brands with influencers and sellers who have a strong digital presence. And we are looking for Live Commerce Sellers that our partner brands can collaborate with.

Live Commerce Sellers, We Want You

Are you a great storyteller and salesperson? You just might be what we are looking for. The successful candidate will engage with users online and sell products via live broadcast. See if you are a good fit!

You Must Have:

  • Strong on-air presentation skills
  • Knowledge and interest in beauty, tech, and household products
  • Proven record of meeting sales targets
  • Active social media accounts (Facebook, Instagram, etc.) and a high engagement rate
  • A clutter-free video backdrop and workspace
  • High-quality webcam and proper lighting
  • A working microphone
  • Uninterrupted internet connection
  • Creative storytelling and content conceptualization

You Will Be:

  • Learning and understanding products you will be selling
  • Selling products on live broadcast (unboxing, demo, etc.)
  • Interacting with users attending your live stream
  • Building and growing relationships with your audience
  • Working towards meeting project objectives and targets
  • Attending alignment meetings with project/brand managers as scheduled

The chosen candidate will get a fixed fee + commission from the partner brand. If you meet the requirements mentioned above, then sign up below and get started on your live selling!

 

    Contact Information

    Please upload a JPG file and size should not be more than 5mb.
    LINKS OF DIGITAL PLATFORMS
    RATES PER EVENT
    SHOWCASE

    *Note: If you have any questions, do drop us an email at cs@asiatravelclub.com.

     

    About Asia Travel Club

    Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

    ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

    The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

    Asia Travel Club (ATC) is a member of Digital 38 Group.

    Contact Us

    #LiveCommerce #LiveCommerceSeller #InfluencerMarketing #ATC