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Which Social Media Platforms Are Influencers On?

Social Media Influencers

You’ll find that most influencers are on every social media platform, especially with the cross-posting features of these sites and apps. What you post on Instagram can easily be shared on Facebook. These platforms are practically similar to each other with the main goal of connecting and engaging with the community. However, each channel has a unique content format, user base, and demand.

As a business person venturing into influencer marketing, it is essential that you know which social media platforms your prospect influencers are on. This is to ensure that your objectives and target audience are aligned. It is also important to know the type of content that sells on each site for you to properly plan a marketing strategy.

Facebook

Established in 2004, Facebook has grown into an immense platform with 2.8 billion users as of February 2021. It was one of the earliest social networking sites which still stands to this day. It’s become a community more than it is a platform to connect with friends.

Discussions happen across Facebook from politics and education to entertainment and health. This makes it the perfect channel to post news articles, create polls, and organise forums and events. Businesses are now aided with tools such as targeted ads, business suite, and marketplace.

So what kind of influencers are on Facebook? With the platform being around for nearly two decades, Facebook is regarded as a place for general content. Its largest audience segment is comprised of 25-34 year-olds which falls under the category of young adults but the next segment doesn’t fall far behind in percentage. Here, influencers are able to post various content: photos, videos, blog posts, and news articles. So, as a business owner still testing the waters for your marketing, Facebook is the best place to start with your campaigns.

Instagram

Instagram initially shared photos in a square format. Over the years, the platform has adapted to free-sized pictures and short videos. Recently, new features have been added such as Instagram stories which are 15-second videos/photos that are visible for 24 hours. It now allows longer videos on IGTV where users especially influencers are able to host live streams.

Because of updated formats on Instagram, businesses have found this to be the perfect place to showcase their products and brand ambassadors. The kind of influencers you find on Instagram are those who bank on visual content such as pictures and videos. Beauty tutorials, photography, lifestyle, and even short recipe videos are there.

YouTube

Video streaming became easy when the internet birthed YouTube. Various video content has been published on the platform. Among the many contents you see are home videos, funny bits, music videos, movie clips, product reviews, travel blogs, gaming hacks, and make-up tutorials. The influencers you find on YouTube are those who heavily produce videos that are longer than a minute.

TikTok

TikTok is the newest addition to the big players in social networking. The platform started out as an avenue for dubbing, sing-alongs, and dances. But it has now become a massive community that fosters information sharing and entertainment.

TikTok solely caters to short-form videos, which makes this a great channel for users to quickly breeze through trends and other topics they are inclined to. The videos on TikTok are what one might call short and sweet. You will see many video creators on the platform with different niches. Some of the popular subjects that trend on TikTok are comedy, video games, cooking, and sports. Influencers are focused on video content creation in this social media platform. See TikTok Trends in 2021 for a rundown of popular videos on the platform.

Chances are, your partner influencer or brand ambassador is on all social media platforms. This rundown is a mere quick guide to know which platforms to look into first. It is still important that you examine every one of these channels and also the following and content of your influencer.

Need help with your social media presence? Contact us to learn more about how influencers can give your social media marketing a boost.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#SocialMedia #SocialMediaMarketing #Influencers #InfluencerMarketing #ATC

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Shake Up Your Beauty Campaign with Influencer Marketing

Beauty Influencer Marketing

2021 is the year of the influencer! With influencer marketing rapidly becoming the most effective way to reach out to beauty consumers over recent years,  we explore why influencers are so good at doing just that – influencing!  And why it’s time you gave it a go.

Masters of make-up post to their hundreds of thousands of daily viewers. They not only demonstrate the use of products but also provide visual features and close-ups, verbal praise, and product information, presented to potential customers in a truly aesthetic setting. Enough value added yet?

 

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A post shared by Katie Kate Yong (@katepurk)

 

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A post shared by bubblymichelle (@bubblymichelle)

Consider that all of your product information is being presented by an influencer that your targeted audience has already engaged into a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. All while a trusted beauty guru gives tips and advice, she also presents your product and all the reasons why she trusts it, and your potential customers should, too. With in-video links to online sales, the conversion time from marketing to sale is realised almost instantaneously.

Consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard but are instead favouring lifestyle influencers whose journey they have been following, and are creating almost cult-like followings.

Not boring you with the analytics of it all, but accessibility to the success of your marketing data is clear and great to analyse. ATC specialises in influencer marketing and provides services to pair you with the best influencers, resulting in the best potential for your products to sell. For your next beauty marketing campaign, contact us and we’ll arrange your collaboration with a beauty influencer that shares the same objectives as your business.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#BeautyInfluencer #BeautyMarketing #InfluencerMarketing #SocialMediaMarketing #ATC

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4 Types of Influencers Based On Their Number of Followers

Types of Influencers

Influencer marketing is effective when done properly. But before hopping on this strategy, know the types of influencers based on their follower count and find out which suits your brand best.

1) Nano Influencer

These are influencers with a following of 10K or less. They have better engagement rates and more authentic recommendations and reviews. This is because they are followed by people they have a real-life relationship within their community. The nano influencer would be perfect if you are a small-medium enterprise or if you are only starting out. Collaborating with nano influencers is also budget-friendly.

2) Micro Influencer

A micro influencer has followers ranging from 10K to 100K. Although their audience is larger than nano influencers, they still appear relatable to their followers. Often regarded as key opinion leaders (KOLs), they talk about a specific topic and build their niche that appeals to a bigger focus group. Their followers are also more open to hearing more marketing plugs from them. Micro influencers typically give you your money’s worth as they are less expensive than macro influencers but still reach a wider audience.

 

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3) Macro Influencer

These are internet-famous personalities. They’ve built their fame through vlogging or creating funny/informational/witty content. With 100K to 1M followers, a macro influencer appeals to a broader demographic, but still maintaining key opinion leader status. They are still able to focus on a particular subject. Because of the huge following, a macro influencer’s engagement rate usually is lower than that of a micro influencer’s. As for the fees, macro influencers charge more. If your marketing budget is able to accommodate their rates and if you’re looking at expanding your audience, then this type of influencer is what you’re looking for.

 

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A post shared by STEPHY 郑意文 (@stephyyiwen)

4) Mega Influencer

Mega influencers are what one might call superstars with typically a million or more followers. They are famous content creators or even celebrities like actors, singers, and models. They have a huge but rather diverse fan base. If your brand’s goal is to reach more market segments, then the mega influencer is the one for you. Because they have plenty of followers, their rates are also high. So if your brand aims to raise awareness among the mass and your pocket is deep, then best to team up with a mega influencer.

@bavaboiĐời là những cú lừa kakaka ##bavaboi ##tiktok @annhien_boiboi♬ nhạc nền – BavàBối

Now that you’ve read about the different types of influencers, you must have a clearer idea of whom to connect with on your next campaign. The most suitable influencer for your brand depends on the audience that they have. Often, the number of followers impacts your campaign’s reach. The more followers, the more diverse the audience is. More people are more aware of your brand. But that may not be the case always. If you want to drive sales, you have a better shot at collaborating with influencers with a more focused group of followers.

We can help connect you with the right one from our pool of all types of partner influencers. Contact us for your next marketing campaign!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#NanoInfluencer #MicroInfluencer #MacroInfluencer #MegaInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC

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Meet Joel Kuan: Emcee, DJ, Model, and Pilot from Malaysia

Joel Kuan MalaysiaPhoto credit: @joelkuan

Joel Kuan from Malaysia certainly does it all. He emcees, models, hosts, dives, and flies planes! Let’s dive into the life of this “Joel”-of-all-trades.

Modeling Career

 

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A post shared by Joel Kuan (@joelkuan)

He stands at a good 5’8” and oozes with confidence. Joel landed modeling gigs with his stature and charming demeanor. With a vibrant smile, he’s posed for brand campaigns and worked alongside great photographers from Malaysia.

Media Hosting

 

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A post shared by Joel Kuan (@joelkuan)

He is not new to the world of flashing lights and lenses. As an emcee, he already gets the spotlight. Even before getting an education in the UK for Digital Media Development, Joel Kuan has already launched his career as a radio announcer on Malaysia’s hitz.fm in 2011. His hosting flourished and he has been invited to emcee at conferences, weddings, expos, and private events.

Planes and Scuba Tanks

 

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A post shared by Joel Kuan (@joelkuan)


Is there anything Joel can’t do? He flies planes and dives. Earning his license in PPL, this pilot gets a good view from the top. And as if that isn’t enough, he goes under the water to give us a peek of a world less explored.

Brand Collaborations

 

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A post shared by Joel Kuan (@joelkuan)


Joel Kuan has a strong digital presence, especially in Malaysia. He has earned a following of 6k on Facebook, 11.9K on Instagram, and also has his own website. This influencer has collaborated with numerous brands and shares them on his social media.

Are you looking for Malaysian influencers like Joel to collaborate on a campaign with? Contact us and we’ll set you up with the right one for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#JoelKuan #MalaysiaInfluencer #InfluencerMarketing #ATC