China Digital Marketing

China Digital Marketing

EDB TikTok Campaign: 4 Day ‘Takeover’ Ads

ATC | EDB TikTok Campaign: 4 Day 'Takeover' Ads FT IMG

The EDB TikTok Campaign is back to inspire Singapore students to take up local engineering jobs this December 2020.

They released a Brand Takeover ad to reach the local youths on TikTok. The takeover ad is a 3-second static image or 3-5 second video (with no sound) displayed to TikTok users on the app’s launch screen.

What is EDB?

Screenshot Photo: EDB Portal

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent.

EDB TikTok Takeover Ads

EDB has lived the TikTok Takeover Ads for Engine Room campaign in Singapore. The launch dates are 2, 4, 6 December 2020 (100% SOV) and 13 December 2020 (50% SOV).

TikTok is an ideal platform for reaching out to the younger target audience for the campaign.

Also, the TikTok Takeover Ads is part of an extensive campaign that comprises Out Of Home, as well as other digital platforms such as Google and social media sites like Facebook and Instagram.

Ads like this encourage audiences to click on it get directed to a website where they can learn more about engineering profession opportunities.

​Learn more about TikTok Ads here.

Are you ready to create TikTok ads for your brand? Contact us to get started.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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