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Smart Retailing with ATC Shop to Enhance Shopping Experiences

Smart Retailing OMO with ATC Shop

There’s a new buzzword in shopping: Smart Retailing.

No one can deny the significant changes in how we live today, let alone how we consume or shop for either services or products. And because the world must go on despite the global challenges, we have advanced more and more into smart, and if possible, contactless processes. Today, we now have what we call smart retailing to further empower both customers and brands through a new enhanced shopping experience.

But what really is Smart Retailing?

Smart retail is a term that refers to the use of smart technologies to provide consumers with a smarter, faster, safer, and more convenient shopping experience. This does not eliminate traditional shopping but instead introduces digital solutions to enhance it. This is also the concept of Online-Merge-Offline (OMO), and it is a powerful strategy that empowers you to compete in the e-commerce market. With this, physical and digital channels are consolidated in retail to acquire a wide range of data in a single entity.

Yuan Skincare Smart Retailing with ATC Shop

Since September this year, Yuan Skincare has set foot in smart retailing with Unity (a personal care store) through a booth. This is where they took advantage to offer their special deals, exciting gifts, prizes as well as Unity exclusive deals/offers and at the same time, ATC Shop helped them amplify these activities and processes with smart ways and technologies. Check out Yuan Skincare’s successful booths from September till this month of November:

Smart Retailing Benefits Both Customers and Brands

Applying smart technologies into the retailing experience hit two birds in one stone. Your customers are as important as taking care of your brand, and vice versa.

Personalized Experience

A customized experience is always better for consumers because they feel valued. In order to understand their needs, you need smart ways to do customer listening. Setting up smart technologies can definitely help you with that. This could be useful for offering promos, specific recommendations, and more.

Smooth Process

Making customers wait is not the way to go, especially today as customers have many other options to switch to. Without smart technologies, manually operating would more likely put your brand in trouble when there is so much to accommodate. Let customers have the option to pay by themselves, self-checkout, virtually try on the products as well as view more information about each item using touch screens, QR, or barcode scanning.

Enhanced Safety

To ensure a secured shopping experience is more important today than ever. Digitalizing the processes in advance such as contactless payments can avoid waiting lines, close distancing with people, and risks with handing credit cards to another person.

Predict and Prescript Solutions

With the help of AI technologies, retailers can get valuable data to help improve their supply chain, layout, processes, and marketing strategy. AI can detect which products get more interest from which group of consumers through age, gender, or type. Smart retailing can enable brands to predict and use the available analytics to prescript solutions in advance. You may also use this in other channels such as social media, text messaging, and more.

Let’s Empower Your Brand with Smart Retailing

Meet your customers half way, or even better, more than half way! There are more benefits of smart retailing and we can customize it according to your brand’s needs. Create seamless transactions and shopping experiences with smart retailing all set up with ATC Shop.

Partnership with ATC Smart Retail Shop

With ATC Smart Retail Shop, you will enjoy the following inclusions and more:

  • Video wall for ads, promotions, reviews and products demonstrations with audio control
  • Interactive screen for shoppers to engage with products for more information
  • Contest activities – participate in brand-related games, sign up for sampling or discount codes
  • Video Analytics – AI Reports on traffic, product engagement and shoppers’ interaction, product interests at the booth, with gender & age data

Ready to set them up with us? For more information about our smart retailing service, get in touch with us now!

Contact Us

#SmartRetailing #OMO #OnlineMergeOffline #ATCShop

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Tamar Valley Dairy Partners With Influencers For Yoghurt Pouch Campaign

Tamar Valley Dairy Featured Photo

Influencer mommies from Singapore absolutely love Tamar Valley Dairy’s Yoghurt Pouches, almost as much their little ones do! Check out who they are and learn why they love this delicious, all natural Yoghurt Pouches made with fresh Tasmanian Milk and real fruit ingredients.

Tamar Valley Dairy

Tamar Valley Dairy is a family owned and operated company that specialises in the production of pro-biotic yoghurts. The company is located in Tasmania and has a strong local focus, employing Tasmanians, and relying on Tasmanian grown produce for their ingredients.

When it comes to their products, Tamar Valley Dairy produces an extensive range of yoghurts. Their styles include Classic, Lite, No Fat, and Greek Style, which have all been developed for all types of needs and preferences. Tamar Valley flavours include Natural, Apricot, Mango, Strawberry, Mixed Berry and Boysenberry. Their natural product range includes no sugars or additives, and all natural ingredients including strains of live yoghurt cultures that help maintain or restore the natural balance in the bowels.

Tamar Valley Dairy has partnered with Mommy Influencers from Singapore to promote their fresh, delicious, thick and creamy Greek Yoghurt Pouches for kids which comes in different flavors like Banana, Blueberry, Raspberry, Strawberry, Tropical and Vanilla.

Partnership with Influencer Mommies from Singapore

Mommy Influencers Jessica Tham, Audrey Tan, and Jerilyn Moon are taking to social media how much their kids enjoy Tamar Valley Dairy’s Yoghurt Pouches and they’re even sharing their little ones’ favorite flavors. Let’s find out below why this Greek Yoghurt is their kids’ breakfast favorite and essential lunch box snack.

 

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A post shared by Jessica Tham (@tippytapp)

 

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A post shared by Audrey Tan (@audt)

 

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A post shared by Jerilyn Moon (@jerilynmoon)

ATC can connect you with the right Influencer for your Brand

Choosing the right influencer could help you reach a whole new world of potential customers. But finding the perfect influencer can be difficult and time-consuming, that’s why we’re here to make the process easier for you.

atc.social is an influencer marketing platform providing brands with influencers or content creators discovery for social and video platforms like Instagram, TikTok and YouTube.

Want to learn more about other Influencer marketing? Read our previous case studies below.

Ready to build your brand with the right influencers?  Contact us to get started.

 

Contact Us

#TamarValleyDairy #YoghurtPouches #SingaporeInfluencers #InfluencerMarketing #ATC

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Yuan Skincare Live Selling in partnership with Beauty Influencers

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Yuan Skincare is taking the Asian Beauty Community by storm. Influencers Rachel Wong (Singapore), Jessica How (Malaysia) and Trần Hà Bảo Ngân (Vietnam) broadcast a Live Selling event in partnership with the brand. Watch the full live videos below.

Live Selling for Skincare Brands

In collaboration with beauty influencers from across Asia, Yuan Skincare hosted a live selling event to promote its all-natural skincare products. During the event, the hosts talked about the products’ ingredients and the amazing wonders they do for the skin. Among the many oriental ingredients featured in the products, one of the main herbs they discussed is Mugwort, an ingredient possesses a natural soothing herbal scent and helps with relieving skin problems like eczema, body acne, atopic dermatitis and fungal infections.

The live video sales event gave fans an opportunity to interact with their idols and also gave them a chance to voice out their questions about the brand and its products.

Trần Hà Bảo – Vietnam

Beauty influencer Trần Hà Bảo (@ngan.thbn) from Vietnam has a 5.5k following on Instagram. She partnered with Yuan Skincare in a live selling video which has already amassed 4.1k views.

Rachel Wong – Singapore

Singapore fitness influencer Rachel Wong  (@rachelwongggg) has 38.8k followers on Instagram. In the Shopee live selling event, she shared the benefits of mugwort. The video garnered 1.1k views to date.

Jessica How – Malaysia

Jessica How (@jessica_how_xoxo) is a beauty influencer, emcee and model with from Malaysia with 4k followers on Instagram. The live video acquired 382 views.

Want to collaborate with influencers on your next live video sales campaign? Contact us and we will organise the event and collaboration for you.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

 

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#LiveSelling #YuanSkincare #SingaporeInfluencer #ThailandInfluencer #VietnamInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Meet Natnicha Boonlerd, the Masterchef from Thailand

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Here’s a gift for you food lovers. For this week’s influencer spotlight, we are featuring Masterchef Natnicha Boonlerd, Chef extraordinaire and Co-Founder of Baan Lalin Thai Café. Let’s get to know this food connoisseur and learn about her love for cooking.

Meet Chef Ploy

Natnicha Boonlerd, better known as Ploy to her friends and family, is a well-known chef from Thailand. She was catapulted to stardom when she participated in the Season One of Masterchef Thailand.

From Air Hostess to Masterchef

With the success she garnered as a chef today, you would think that cooking has always been her passion, but did you know that being a chef was never her childhood dream? As a young girl, when Ploy was asked what she wanted to be when she grows up, “Flight attendant” had been the only answer in her heart. However, she soon discovered her passion for cooking when she started studying Hotel Management at University, and her love for food was further developed during her internship in France. When she auditioned for Masterchef Thailand, she became recognised as Chef Ploy, and the rest became history.

 

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A post shared by PLOY (@nichaploii)

Foodie Influencer

Chef Ploy’s Instagram is steadily garnering followers and is now at 91.7k. She mostly posts content about her day-to-day activities and being a chef in the truest sense. She also likes to post some of the mouthwatering dishes she prepares.

 

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A post shared by PLOY (@nichaploii)

Brand Collaborations

Having found her passion in cooking, this culinary master has collaborated with numerous brands and shares them on her social media.

 

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A post shared by PLOY (@nichaploii)

The brands she chooses to collaborate with are those she trusts and swears by. Here she is in collaboration with Sanitarium SG using So Good Almond Milk Unsweetened and Soy Regular.

 

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A post shared by PLOY (@nichaploii)

Restauranteur 

In addition to being a famous chef, Ploy is also the co-founder of BaanLalin, a Thai cafe situated in Bangkok’s old town.

 

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A post shared by PLOY (@nichaploii)

With ATC, meet and connect with influencers who are perfect for your brand. Contact us to get started on your campaign.

Digital 38

#DigitalAgency #EcomAgency #ChinaDigitalMarketing #ATC #asiamarketingsimplified #SEO #SEM #SearchEngineMarketing

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

 

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#Ploy #ThailandInfluencer #MasterchefThailand #NatnichaBoonlerd #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Singapore Media Personalities promote CPH Online Counselling Campaign

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Are you and your partner searching for ways to overcome challenges in your relationship? CPH Online Counselling may be beneficial for both you and your partner in many ways.

Ministry of Social and Family Development, also known as MSF, teams up with Singapore Media Personalities Joanne Peh, Nurul Aini and Syarif as they shed some insight on their marital and parenting life to raise awareness about the CPH Online Counselling Campaign.

CPH Online Counselling

CPH Online Counselling is a two-year pilot for an online counselling service started in April 2020. It is run by the Community Psychology Hub and supported by the Ministry of Social and Family Development.

It provides emotional support on marital, divorce and parenting issues. This service is provided free-of-charge.

Key features of CPH Online Counselling are:

  • Anonymous – you do not need to reveal your identity unless you choose to
  • Convenient – accessible from computer or smart phone anywhere
  • Two modes available – live chat or email

Partnership with Singapore Media Personalities

Joanne Peh

Named as one of the Seven Princesses of Mediacorp. She is married to Singapore-based Chinese actor Qi Yuwu and they have two children together.

 

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A post shared by Joanne Peh (@joannepeh)

Nurul Aini 

She has been a TV presenter and actress for Mediacorp Suria since 2002. Outside of show business, Nurul Aini is a wife to Sofian Roslan and a mother of three children.

 

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A post shared by Nurul Aini (@aanurul)

Syarif 

A Singaporean Singer-Songwriter and Actor who teamed up with his cousin Alif Sleeq to form the popular duo SleeQ. He and his wife have two lovely daughters.

 

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A post shared by Syarif (@syarif.ig)

When you take part in online marriage counselling, it leads to long-term benefits that go beyond convenience from taking it online compared to in-office sessions.

If you’re curious about what online counselling is like and if it might be a fit for you, visit CPH Online Counselling to find out more. All sessions are confidential, and your identity will be kept anonymous. Best of all, it’s completely free.

Considering on collaborating with Singapore influencers for your next campaign? Contact us to learn more about our influencer marketing services.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#IshaNorsham #NorishKamilya #MalaysiaInfluencers #JewelleryMalaysia #MaxiCashMalaysia #ShoppingMalaysia #InfluencerMarketing #ATC

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Influencers Advertise Jewellery Boutique Opening In Malaysia

Influencers Malaysia

Lifestyle influencers Isha Norsham and Norish Kamilya from Malaysia spread the word and invite their followers to check out the newly-opened jewellery boutique LuxeSTYLE by Maxi-Cash.

With the growing number of brands penetrating the market, it is important to establish a marketing strategy that makes you stand out above the rest. Influencer marketing proves to raise awareness about businesses, events and causes. It is even more successful when the influencer you collaborate with has the same target audience and objectives as your brand.

Maxi-Cash Malaysia

The brand name speaks for itself — reeling cash in through pawnbroking services. This means transactions involving valuable items such as gold jewelry.

Maxi-Cash Malaysia stays ahead of the game by including influencer marketing in its strategy. The brand has collaborated with lifestyle influencers Norish Kamilya and Isha Norsham. Their most recent partnership is getting the word out about the opening of Maxi-Cash’s new boutique LuxeSTYLE at Bandar Sunway Mentari.

Influencers Share Their Valuable Finds

Trust comes with authenticity. Isha and Norish take Maxi-Cash’s products and services for a spin. By using it themselves, they create genuine testimonials about the brand which is what their followers are after. Let’s take a look at how they dazzle in the treasures they’ve found at Maxi-Cash.

 

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A post shared by Norish Kamilya (@_norishkamilya)

ATC can connect your brand with the right influencers. Get in touch with us and learn how you could effectively convey your message to your audience.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#IshaNorsham #NorishKamilya #MalaysiaInfluencers #JewelleryMalaysia #MaxiCashMalaysia #ShoppingMalaysia #InfluencerMarketing #ATC

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Get to Know Lifestyle Influencer Isha Norsham from Malaysia

Isha NorshamPhoto credit: Isha Norsham

We follow content creators to get a glimpse of their lives and to get inspiration. Here’s one lifestyle influencer from Malaysia, Isha Norsham, and we think you should get to know her.

Content Creation

If you take a look at Isha’s Instagram page, you’ll see a variety of content. She is an influencer in the truest sense by advertising products and services that she uses and trusts. Her content ranges from food and technology to beauty and clothing.

Here, Isha flaunts gold jewelle ry from Maxi-Cash, a pawnbroking company in Malaysia. Still aligned with her style and aesthetics, this is how she gets the word out about her favorite products.

TV and Radio Gigs

Isha Norsham is no stranger to the limelight. She may be an influencer endorsing brands that she trusts. But before all that, she is a TV host and a radio announcer.

Influencer marketing is the new word-of-mouth. If you’re looking for Malaysian influencers like Isha Norsham to get the word out about your brand, then you best reach out to us!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#IshaNorsham #MalaysiaInfluencer #LifestyleContentCreator #InfluencerMarketing #InfluencerMarketingMalaysia #ATC

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7 Style and Fashion Influencers in Malaysia to Follow

Fashion Influencers Malaysia

Malaysia is a melting pot of hip and stylish women. Come take a look at budding fashion influencers in a country just as contemporary as they are. We have rounded up 7 young style icons here.

Norish Kamilya

With 29K followers, this radiant lady gets creative with her hijabs and pairs them with stunning pieces. Here, she is seen wearing gold jewellery to elevate her neutral clothing. Apart from her fashion sense, Norish also delves into make-up and shares some of her beauty favorites with her followers.

 

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A post shared by Norish Kamilya (@_norishkamilya)

Isha Norsham

Pulling off different styles doesn’t always come easy. But Isha Norsham makes it look like a breeze. With a variety of looks, she uses gold to accent casual or formal wear. Not only does Isha share fashion content, but she also hosts on TV and announces on the radio. She has 43.7K followers on Instagram.

Harminia Asokumar

Followed by 26.7K users on Instagram, Harminia is a fashion entrepreneur. Her style is rooted in her passion for the arts. She is the woman behind the accessory brand Deeper Than Fashion.

Rubini Sambanthan

You have definitely come across this household name. There are many fashion influencers in Malaysia, but Rubini is someone you come across more than once. She is an actor, a model, and of course Miss International Malaysia 2014. She also joined Asia’s Next Top Model. She has 110K followers which is no surprise.

 

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A post shared by RUBINI.S 🇲🇾 (@rubinirubi)

Grace Myu

Grace is a beauty influencer first. She has 11.8K followers who are perpetually on the lookout for her beauty tips. But her fashion sense cannot be missed either.

Stephanie Lim

Gracing A-list soirees in her head-turning outfits, Stephanie Lim gained a following of 23.3K on Instagram. She is a blogger and her content is sure to give you #styleinspo.

Cherrie Liong

Her outfits scream bold and fearless. Shying away from basic and subtle pieces, she wears statement pieces that capture the attention of her 91K followers.

 

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A post shared by Cherrie Liong (@cherriemun_)

Are you looking for fashion influencers in Malaysia to collaborate with? Get in touch with us and learn more about influencer marketing in promoting your fashion brand.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

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#MalaysiaInfluencers #FashionInfluencers #InfluencerMarketing #InfluencerMarketingAgency #ATC

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Meet Norish Kamilya, Lifestyle Content Creator From Malaysia

Norish KamilyaPhoto credit: Norish Kamilya

This week’s featured influencer is the lifestyle content creator from Malaysia Norish Kamilya. Let’s get to know her better and her passion for fashion and beauty.

Beauty and Fashion

Hailing from Kuala Lumpur, lifestyle influencer Norish Kamilya fills her feed with aesthetically pleasing photos and videos. She styles her hijab with delightful outfits and bold accessories. She also delicately frames her face with some of her favorite cosmetic products that she features on her account. This Malaysian content creator gained a following of 29K on Instagram for her style and beauty posts. Also, check her out on Facebook.

 

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A post shared by Norish Kamilya (@_norishkamilya)

 

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A post shared by Norish Kamilya (@_norishkamilya)

 

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A post shared by Norish Kamilya (@_norishkamilya)

Collaboration with Maxi-Cash Malaysia

Maxi-Cash Malaysia offers pawnbroking services and a modern, professional, and bank-like experience to meet customers’ short-term financial needs. With Maxi-Cash’s announcement of its new store at Bandar Sunway Mentari, the brand partnered with influencers like Norish to get the word out to a bigger audience.

 

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A post shared by Norish Kamilya (@_norishkamilya)

Want the word out about your brand? Influencers are the best to collaborate with. Contact us to learn more about influencer marketing and plan your next marketing campaign.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#NorishKamilya #MalaysiaInfluencer #InfluencerMarketing #ATC

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Which Social Media Platforms Are Influencers On?

Social Media Influencers

You’ll find that most influencers are on every social media platform, especially with the cross-posting features of these sites and apps. What you post on Instagram can easily be shared on Facebook. These platforms are practically similar to each other with the main goal of connecting and engaging with the community. However, each channel has a unique content format, user base, and demand.

As a business person venturing into influencer marketing, it is essential that you know which social media platforms your prospect influencers are on. This is to ensure that your objectives and target audience are aligned. It is also important to know the type of content that sells on each site for you to properly plan a marketing strategy.

Facebook

Established in 2004, Facebook has grown into an immense platform with 2.8 billion users as of February 2021. It was one of the earliest social networking sites which still stands to this day. It’s become a community more than it is a platform to connect with friends.

Discussions happen across Facebook from politics and education to entertainment and health. This makes it the perfect channel to post news articles, create polls, and organise forums and events. Businesses are now aided with tools such as targeted ads, business suite, and marketplace.

So what kind of influencers are on Facebook? With the platform being around for nearly two decades, Facebook is regarded as a place for general content. Its largest audience segment is comprised of 25-34 year-olds which falls under the category of young adults but the next segment doesn’t fall far behind in percentage. Here, influencers are able to post various content: photos, videos, blog posts, and news articles. So, as a business owner still testing the waters for your marketing, Facebook is the best place to start with your campaigns.

Instagram

Instagram initially shared photos in a square format. Over the years, the platform has adapted to free-sized pictures and short videos. Recently, new features have been added such as Instagram stories which are 15-second videos/photos that are visible for 24 hours. It now allows longer videos on IGTV where users especially influencers are able to host live streams.

Because of updated formats on Instagram, businesses have found this to be the perfect place to showcase their products and brand ambassadors. The kind of influencers you find on Instagram are those who bank on visual content such as pictures and videos. Beauty tutorials, photography, lifestyle, and even short recipe videos are there.

YouTube

Video streaming became easy when the internet birthed YouTube. Various video content has been published on the platform. Among the many contents you see are home videos, funny bits, music videos, movie clips, product reviews, travel blogs, gaming hacks, and make-up tutorials. The influencers you find on YouTube are those who heavily produce videos that are longer than a minute.

TikTok

TikTok is the newest addition to the big players in social networking. The platform started out as an avenue for dubbing, sing-alongs, and dances. But it has now become a massive community that fosters information sharing and entertainment.

TikTok solely caters to short-form videos, which makes this a great channel for users to quickly breeze through trends and other topics they are inclined to. The videos on TikTok are what one might call short and sweet. You will see many video creators on the platform with different niches. Some of the popular subjects that trend on TikTok are comedy, video games, cooking, and sports. Influencers are focused on video content creation in this social media platform. See TikTok Trends in 2021 for a rundown of popular videos on the platform.

Chances are, your partner influencer or brand ambassador is on all social media platforms. This rundown is a mere quick guide to know which platforms to look into first. It is still important that you examine every one of these channels and also the following and content of your influencer.

Need help with your social media presence? Contact us to learn more about how influencers can give your social media marketing a boost.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#SocialMedia #SocialMediaMarketing #Influencers #InfluencerMarketing #ATC

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Shake Up Your Beauty Campaign with Influencer Marketing

Beauty Influencer Marketing

2021 is the year of the influencer! With influencer marketing rapidly becoming the most effective way to reach out to beauty consumers over recent years,  we explore why influencers are so good at doing just that – influencing!  And why it’s time you gave it a go.

Masters of make-up post to their hundreds of thousands of daily viewers. They not only demonstrate the use of products but also provide visual features and close-ups, verbal praise, and product information, presented to potential customers in a truly aesthetic setting. Enough value added yet?

 

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Consider that all of your product information is being presented by an influencer that your targeted audience has already engaged into a social contract of trust and genuine interest when they clicked on that follow button maybe weeks, months, or years before. All while a trusted beauty guru gives tips and advice, she also presents your product and all the reasons why she trusts it, and your potential customers should, too. With in-video links to online sales, the conversion time from marketing to sale is realised almost instantaneously.

Consumers are trending away from traditional marketing in favour of influencers due to perceived trust. They no longer trust the smiling model on a billboard but are instead favouring lifestyle influencers whose journey they have been following, and are creating almost cult-like followings.

Not boring you with the analytics of it all, but accessibility to the success of your marketing data is clear and great to analyse. ATC specialises in influencer marketing and provides services to pair you with the best influencers, resulting in the best potential for your products to sell. For your next beauty marketing campaign, contact us and we’ll arrange your collaboration with a beauty influencer that shares the same objectives as your business.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#BeautyInfluencer #BeautyMarketing #InfluencerMarketing #SocialMediaMarketing #ATC

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Yuan Skincare Live Selling With Influencer Rachel Wong

Yuan Live Selling with Rachel Wong

Yuan Skincare Singapore broadcast a live selling event in collaboration with influencer Rachel Wong. Watch the recorded stream below.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients. One distinct ingredient is mugwort. This ingredient works wonders like relieve skin problems like eczema, body acne, atopic dermatitis, and fungal infections.

See also: Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Shopee Live Selling

In partnership with Singapore influencer Rachel Wong, Yuan Skincare Singapore hosted a live selling event to promote its Mugwort Classic Collection. Rachel talks about mugwort as the main ingredient in Yuan’s skincare products. Find the full live selling stream below.

 

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A post shared by Yuan Skincare SG (@yuanskincare.sg)

Thinking about live selling with influencers on your next marketing campaign? Contact us and we will organise the event and collaboration for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveSelling #YuanSkincare #RachelWong #SingaporeInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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4 Types of Influencers Based On Their Number of Followers

Types of Influencers

Influencer marketing is effective when done properly. But before hopping on this strategy, know the types of influencers based on their follower count and find out which suits your brand best.

1) Nano Influencer

These are influencers with a following of 10K or less. They have better engagement rates and more authentic recommendations and reviews. This is because they are followed by people they have a real-life relationship within their community. The nano influencer would be perfect if you are a small-medium enterprise or if you are only starting out. Collaborating with nano influencers is also budget-friendly.

2) Micro Influencer

A micro influencer has followers ranging from 10K to 100K. Although their audience is larger than nano influencers, they still appear relatable to their followers. Often regarded as key opinion leaders (KOLs), they talk about a specific topic and build their niche that appeals to a bigger focus group. Their followers are also more open to hearing more marketing plugs from them. Micro influencers typically give you your money’s worth as they are less expensive than macro influencers but still reach a wider audience.

 

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3) Macro Influencer

These are internet-famous personalities. They’ve built their fame through vlogging or creating funny/informational/witty content. With 100K to 1M followers, a macro influencer appeals to a broader demographic, but still maintaining key opinion leader status. They are still able to focus on a particular subject. Because of the huge following, a macro influencer’s engagement rate usually is lower than that of a micro influencer’s. As for the fees, macro influencers charge more. If your marketing budget is able to accommodate their rates and if you’re looking at expanding your audience, then this type of influencer is what you’re looking for.

 

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4) Mega Influencer

Mega influencers are what one might call superstars with typically a million or more followers. They are famous content creators or even celebrities like actors, singers, and models. They have a huge but rather diverse fan base. If your brand’s goal is to reach more market segments, then the mega influencer is the one for you. Because they have plenty of followers, their rates are also high. So if your brand aims to raise awareness among the mass and your pocket is deep, then best to team up with a mega influencer.

@bavaboiĐời là những cú lừa kakaka ##bavaboi ##tiktok @annhien_boiboi♬ nhạc nền – BavàBối

Now that you’ve read about the different types of influencers, you must have a clearer idea of whom to connect with on your next campaign. The most suitable influencer for your brand depends on the audience that they have. Often, the number of followers impacts your campaign’s reach. The more followers, the more diverse the audience is. More people are more aware of your brand. But that may not be the case always. If you want to drive sales, you have a better shot at collaborating with influencers with a more focused group of followers.

We can help connect you with the right one from our pool of all types of partner influencers. Contact us for your next marketing campaign!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#NanoInfluencer #MicroInfluencer #MacroInfluencer #MegaInfluencer #InfluencerMarketing #SocialMediaMarketing #ATC

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A Peek Into Singapore Influencer Rachel Wong’s Active Lifestyle

Singapore Influencer Rachel WongPhoto credit: @ rachelwongggg

Need a nudge to get off the couch and take control of your body? Take a peek at the active lifestyle of this week’s featured Singapore influencer Rachel Wong and learn more about her advocacy for fitness.

Fitness and Skincare

Faring with 37.1K followers, Rachel Wong shares her daily affairs on social media. She is a lifestyle content creator with a focus on fitness and skincare. You will find that she loves to eat, but she pairs her indulgence with workouts. She does yoga, spin class, paddle boarding, boxing, and more as you can see on her Instagram page. Check out some of her photos below and any of the sports that she does appeals to you.

 

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A post shared by Rachel Wong (@rachelwongggg)

She may be in ragged fashion when she works out a good sweat. But without the yoga pants or running shoes, Rachel cleans up nicely and takes great care of her skin. Some of her favorite cosmetics and skincare products are shown on her feed.

 

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Here she is in collaboration with Sanitarium SG using So Good Almond Milk for her overnight oats.

 

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A post shared by Rachel Wong (@rachelwongggg)

Hosting and Livestreaming

This Singapore influencer also hosts and conducts live streams.  Her knack for talking and communicating landed her partnerships with brands. She videotapes herself and interacts with her audience. Below are some of her videos.

 

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Connect with lifestyle influencers from Singapore like Rachel Wong. Contact us to learn more about live streams and influencer marketing.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#RachelWong #SingaporeInfluencer #Livestream #InfluencerMarketing #SocialMediaMarketing #ATC #ATCSocial

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Liese Malaysia Collaborates with Influencers for CNY Campaign

Malaysia Influencer Marketing

KAO Liese launched its Chinese New Year Campaign with beauty and lifestyle influencers from Malaysia. Learn more about the campaign and the collaboration below.

Liese Creamy Bubble Color

Chinese New Year is an important celebration in the country and even with the quarantine, everybody tries to look their best in honor of the festivities. Dyeing one’s hair is one way to switch up your look despite staying home. KAO Liese Malaysia released its new product, Creamy Bubble Color. It is a DIY hair dye kit that is sure to give you the makeover that you need.

Influencers Dye Their Hair In Their Homes

As was said, the pandemic has limited one’s access to certain luxuries in the outside world. This is why beauty influencers are loving Liese Creamy Bubble Color. It is the perfect product for dyeing your hair in the comforts of your own home. Watch clips of some of Malaysia’s beauty influencers and how they are enjoying the product.

 

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A post shared by Gladish Chan祤琹 (@gladishchan)

Collaborate with beauty influencers from Malaysia with our help. Contact us to find out more about influencer marketing.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#KAOLiese #MalaysiaInfluencers #InfluencerMarketing #SocialMediaMarketing #ATC

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Sanitarium SG Partners With Health & Fitness Influencers For So Good Campaign

Sanitarium So Good

Times are changing and so are our eating habits. Sanitarium SG launched its So Good dairy-free milk products with the help of health and fitness influencers from Singapore. See who they are and learn why they love this revolutionary plant-based milk.

Sanitarium Singapore

Sanitarium is an Australian company that manufactures food that promotes wellness such as Weet-Bix, UP&GO liquid breakfast and So Good dairy-free milk. It has expanded to various countries in the Asia Pacific region including Singapore. Sanitarium Singapore has partnered with health and fitness enthusiasts to promote their dairy-free milk, So Good, which comes in different flavors like Cashew, Almond, and Soy.

Collaboration with Health and Fitness Influencers

What better way to get the word out than through distinct personalities that influence consumer behavior? Health enthusiasts Jia En, Rachel Wong, and Hayley are taking to social media their take on So Good products. Let’s find out below what they are saying!

Jia En (@iamjiaen)

“Health is my #1 priority this year… I want to find the magic to feel REALLY good always, and adopting a plant-based diet is something I see value in. Soy milk is my go-to milk replacement!”

 

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Rachel Wong (@rachelwongggg)

“I’ve been so used to having my coffee and overnight oats with regular milk. But I think it’s about time I gave plant-based milks a shot and change things up!! So, I decided to give @sanitariumsingapore’s So Good™ Almond Milk in Original and Unsweetened a try, both on its own and also in my overnight oats! ;D I swear I could’ve finished the whole carton of the Original Almond Milk in one seating heheh. But noooo, I let my sis try it too and she claimed the rest of the carton after having a taste of it 😂🤷🏻‍♀️ It was so smooth and light, but yet soooo yummy! I lovvve that it is lactose and gluten-free, low in fat and is high in vitamins E, B12 and B2!!”

 

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Hayley (@huinileee)

“Everyone who knows me knows that 4pm daily is my snack time! But it’s no excuse to compromise on health and fitness (all about moderation! 😉). For me, I find myself always reaching for a healthy shake to keep me going. Recently discovered the benefits of drinking non-dairy milk, so here’s sharing with you my current favourite shake recipe made using @sanitariumsingapore’s So Good™ Cashew Milk Original, fit for the Christmas season!”

 

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Are you looking for Singapore influencers to collaborate with on your next campaign? Contact us to find the perfect one for your brand!

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#SanitariumSoGood #DairyFreeMilk #SingaporeInfluencers #InfluencerMarketing #ATC

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Fashion Influencer and Hairdresser Kim Jung Hoon from Korea Is Style Goals

Hairdresser KoreaPhoto credit: Kim Jung Hoon

If you have seen hairdressing videos on social media, chances are you’ve come across this influencer. Let’s know more about thick-maned hairdresser from Korea, Kim Jung Hoon, a sought-after fashion and beauty figure in Seoul.

Kim Jung Hoon earned fame and a following of 344K on his Instagram page @2219a by displaying his clients’ sleek hairstyles. Before all else, he’s a renowned hairdresser, and he also happens to parade in tasteful clothing around Seoul which adds to his overall fame. His minimalist yet sophisticated aesthetic reflects on his feed, which appeals to a great deal of social media users.

Giving us itchy feet, he shares photos and videos of his sojourns around Asia and local hot spots in South Korea. Kim Jung Hoon has a knack for the finer things in life and gives us a glimpse of his stays at luxury hotels and restaurants.

As a figure whose lifestyle is followed by many, brands come to Kim Jung Hoon for endorsements. He partners with brands that he features on his page from food to skincare to elegant clothing.

Connect with influencers for your next marketing campaigns. Contact us to connect with Korean influencers like Kim Jung Hoon.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#KimJungHoon #KoreaInfluencer #InfluencerMarketing #ATC #ATCSocial

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7 Beauty Influencers from Singapore To Be Inspired By

Beauty Influencers SingaporePhoto credit: Bubbly Michelle

Caring for oneself is not a crime and these women are a testament to it. Check out these beauty influencers from Singapore who will inspire you to be your best self. They share skincare routines and even beauty products that you could use for yourself or recommend to others.

1) Lindy Tsang (@itsbubz)

This dimpled and bright-eyed gal is a mum of two. She juggles many things at once like family, work, fitness, and beauty. She has a huge following of 707K on Instagram and inspires her fans to find time in their routines to still take care of themselves and have fun.

 

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A post shared by Bubz (@itsbubz)

2) Soh Pei Shi (@speishi) 346K

Makeup tutorials are Soh Pei Shi’s strong suit. If you’re only beginning to learn to do your make-up, you can watch her videos on Instagram and on YouTube. She’ll let you and her 346K followers in on her beauty secrets and favorite products. Other than beauty, she is also into travel, food, and music.

 

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3) Qiu Ting (@bongqiuqiu)

Family is important, no doubt. But Qiu Qiu (as she is fondly known) does not skimp on caring for her skin. She shares beauty routines and her trusted products with her 285K followers, making clear that being a working mum does not mean letting yourself go. She also collaborates with several brands and features them on her live stream account @qaibo.live.

 

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4) Nicole Chang Min (@nicolechangmin)

Nicole will show you how to get clear skin with her beauty tips. With a complexion like hers, she has 66.5K followers who enjoy not just her enthusiasm for beauty, but also for fashion and travel.

5) Yina Goh (@yinagoh)

Photography, travel, fitness, and most especially beauty are what Yina is known for. Her vibrant feed is a hit to her 66.3K followers. From her photos and videos, you can learn a thing or two about beauty and skincare.

 

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6) Bubbly Michelle (@bubblymichelle)

Hailing from Sri Lanka, Michelle is all about luxury beauty and skincare. She shares high-end products such as Augustinus Bader, Chanel, and Gucci, among others, with her 52.3K followers. Michelle travels around the world and is proud of her Ceylonese heritage. She is a laid-back tropical gal and classy jet-setter rolled into one.

 

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7) Celine Chiam (@chiamhuiy)

Celine Chiam’s 31.3K followers are always on the lookout for her beauty tips. She features the products she believes in and lets her fans know so they could try them out themselves. She is also a traveler and shares her sojourns on her Instagram page.

 

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Connect with beauty influencers and get the word out in Singapore about your brand. Contact us and we will make that collaboration happen.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#BeautyInfluencers #SingaporeInfluencers #InfluencerMarketing #ATC

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Meet Joel Kuan: Emcee, DJ, Model, and Pilot from Malaysia

Joel Kuan MalaysiaPhoto credit: @joelkuan

Joel Kuan from Malaysia certainly does it all. He emcees, models, hosts, dives, and flies planes! Let’s dive into the life of this “Joel”-of-all-trades.

Modeling Career

 

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A post shared by Joel Kuan (@joelkuan)

He stands at a good 5’8” and oozes with confidence. Joel landed modeling gigs with his stature and charming demeanor. With a vibrant smile, he’s posed for brand campaigns and worked alongside great photographers from Malaysia.

Media Hosting

 

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A post shared by Joel Kuan (@joelkuan)

He is not new to the world of flashing lights and lenses. As an emcee, he already gets the spotlight. Even before getting an education in the UK for Digital Media Development, Joel Kuan has already launched his career as a radio announcer on Malaysia’s hitz.fm in 2011. His hosting flourished and he has been invited to emcee at conferences, weddings, expos, and private events.

Planes and Scuba Tanks

 

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A post shared by Joel Kuan (@joelkuan)


Is there anything Joel can’t do? He flies planes and dives. Earning his license in PPL, this pilot gets a good view from the top. And as if that isn’t enough, he goes under the water to give us a peek of a world less explored.

Brand Collaborations

 

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A post shared by Joel Kuan (@joelkuan)


Joel Kuan has a strong digital presence, especially in Malaysia. He has earned a following of 6k on Facebook, 11.9K on Instagram, and also has his own website. This influencer has collaborated with numerous brands and shares them on his social media.

Are you looking for Malaysian influencers like Joel to collaborate on a campaign with? Contact us and we’ll set you up with the right one for you.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#JoelKuan #MalaysiaInfluencer #InfluencerMarketing #ATC

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Singapore Influencers Talk About Yuan Limited-Edition Pearl Milk Tea Handmade Soap

Yuan Pearl Milk Tea Handmade Soap

Yuan Skincare Singapore launches its limited-edition Pearl Milk Tea Handmade Soap gift set for Lunar New Year. Read more about Yuan’s tastefully designed artisanal soaps and maybe even try them out yourself.

Yuan Skincare

Yuan Skincare, of Taiwan origin and now making its way through the rest of Southeast Asia, uses Chinese herbs to rejuvenate the skin. Its soap bars go through an 18-step process, each with a unique formula made up of medicinal herbs with healing properties. The soap bars are then condensed and stored at room temperature for 60 days to preserve the medicinal benefits of the ingredients.

Pearl Milk Tea Handmade Soap Gift Set

Yuan Skincare Pearl Milk Tea Handmade Soap

Launched on the 25th of January this year, the limited-edition Pearl Milk Tea Handmade Soap gift set, also called Zhen Yuan Man (珍圆满), comes in creative packaging that is perfect for gift-giving during the Lunar New Year.

The gift set includes soap bars that do not just look like milk tea but also contain the same ingredients. The round one is made of wild yellow sage, Bidens pilosa, lavender, and brown sugar. The milk-tea-shaped bar with “pearls” is made of oolong tea. It has been formulated to relieve skin problems like eczema and psoriasis, and helps with tightening pores.

The limited-edition Pearl Milk Tea Handmade Soap Gift Set is available on Yuan Singapore’s website. Click here to purchase your gift set.

The Beauty Community Is Buzzing

On the first week of its launch, beauty enthusiasts have already shared photos and videos of the gift set on social media. Influencers like @mongabong, @joy_oleander@novitalam, and @katepang took to Instagram their excitement to try these soap bars. See their posts below:

Yuan Skincare Pearl Milk Tea Handmade Soap

 

 

 

 

Gearing up for your next campaign of herbal and natural products? Contact us to get the assistance you need.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#YuanSkincare #PearlMilkTeaHandmadeSoap #SocialMediaMarketing #InfluencerMarketing #ATC

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How Is Live Commerce Giving Online Sellers A Boost?

Live Commerce

Live commerce is making waves in digital marketing for small and big entrepreneurs alike. Find out below how this online selling strategy plays out in today’s business.

What Is Live Selling?

Live selling is not a new concept. What once was a pure source of visual entertainment, is now a trending game plan for businesses. Social media platforms such as Facebook, YouTube, and Instagram allow business accounts to host live videos. Online shops like Amazon, Shopify, and Lazada have also incorporated this into their websites and apps.

There are many ways you could sell live. Most sellers demonstrate how their products/services work, talk about the price and interact with the viewers by either giving them a shout-out or answering their queries in real-time.

Why Is Live Commerce the Future of Online Shopping?

Most if not all countries have set social distancing protocols since the pandemic started. Physical stores were forced to temporarily close or shut down for good. This drove businesses to set up shop online instead. With the immediate and mandatory shift to contactless transactions like food delivery and virtual shopping, it is no surprise that online shops are flourishing.

The lockdown limited person-to-person contact and live videos have been, in a way, our means of reconnecting with the rest of the world. Customers get a sense of involvement when viewing live streams. These videos also give viewers a nearly realistic experience by engaging with the seller.

A great way to do live selling is to capitalise on influencers for live commerce. Their audience often takes their word about products that they advertise. These influencers have also mastered the art of creating engaging content that help drive traffic to your store.

It is also incredibly easy to set up a live stream. Unlike traditional advertising, there’s not a need for expensive and fancy video equipment. All it requires is an uninterrupted internet connection, a working web camera and microphone, adequate lighting, and the seller’s enthusiasm.

Live commerce is here to stay. The amount of sales through live streaming has skyrocketed during the COVID-19 pandemic. Although this has greatly contributed to the rise in figures, live selling will continue to generate more sales for the reasons mentioned above. A lot is adapting to this trend as more and more people are signing up for social media and leaning towards online shopping for convenience.

Are you convinced yet to run your next campaign via live selling? Contact us and we’ll connect you with live commerce sellers that guarantee a boost in your sales.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#LiveCommerce #LiveCommerceSellers #InfluencerMarketing #ATC

AsiaInfluencer MarketingInstagramMalaysiaSocial Media Marketing

Stephy Yiwen and Her Passion for Travel, Music, Food, and Beauty

Stephy YiwenPhoto srouce: @stephyyiwen

Are you in the mood for travel, music, food, and beauty inspiration? Get to know this week’s featured influencer Stephy Yiwen from Malaysia.

Stephy Yiwen (@stephyyiwen) on Instagram

Stephy stands out on social media as a glass-skinned lady with flushed cheeks and red lips. It is no surprise that her doll-like appearance earned her a huge following of nearly half a million on Instagram. She currently has 494K followers whom she shares her beauty routine and secrets with. She is also a traveler and a foodie.

 

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A post shared by STEPHY 郑意文 (@stephyyiwen)

An open book, she gladly announces major milestones in her life on her page. She is seen posing here with her boyfriend-turned-fiance on the day he popped the big question.

 

View this post on Instagram

 

A post shared by STEPHY 郑意文 (@stephyyiwen)

Stephy loves to travel and enjoys a good vacation. You can see a lot of her posts featuring must-see destinations.

 

View this post on Instagram

 

A post shared by STEPHY 郑意文 (@stephyyiwen)

Wouldn’t you want to know what beauty products she uses to get flawless skin?

Stephy Yiwen on YouTube

Apart from her visually appealing photographs, Stephy also posts videos on her YouTube channel. She takes her 141K subscribers with her on a tour of her house or answers frequently asked questions about her relationship. You’ll find product reviews on her channel from unboxing to trying them out herself. One of her videos is her sharing her medical journey and raising awareness about her medical condition, scoliosis.

Meet more beauty influencers like Stephy on ATC. Contact us to get started on your campaign with influencers.

About Asia Travel Club

Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

Asia Travel Club (ATC) is a member of Digital 38 Group.

Contact Us

#InfluencerMarketing #MalaysianInfluencer #Beauty #StephyYiwen #ATC

AsiaInfluencer MarketingShopping

ATC Is Looking for Live Commerce Sellers: Sign Up Now!

ATC Live Commerce Sellers

Live selling is the future of e-commerce and proves to be the most engaging way to sell online. With the COVID-19 pandemic limiting us from visiting physical stores, we rely heavily on live commerce sellers to show us how a certain product works and tells us convenient ways to purchase them online. ATC.social is a social media marketing agency that connects brands with influencers and sellers who have a strong digital presence. And we are looking for Live Commerce Sellers that our partner brands can collaborate with.

Live Commerce Sellers, We Want You

Are you a great storyteller and salesperson? You just might be what we are looking for. The successful candidate will engage with users online and sell products via live broadcast. See if you are a good fit!

You Must Have:

  • Strong on-air presentation skills
  • Knowledge and interest in beauty, tech, and household products
  • Proven record of meeting sales targets
  • Active social media accounts (Facebook, Instagram, etc.) and a high engagement rate
  • A clutter-free video backdrop and workspace
  • High-quality webcam and proper lighting
  • A working microphone
  • Uninterrupted internet connection
  • Creative storytelling and content conceptualization

You Will Be:

  • Learning and understanding products you will be selling
  • Selling products on live broadcast (unboxing, demo, etc.)
  • Interacting with users attending your live stream
  • Building and growing relationships with your audience
  • Working towards meeting project objectives and targets
  • Attending alignment meetings with project/brand managers as scheduled

The chosen candidate will get a fixed fee + commission from the partner brand. If you meet the requirements mentioned above, then sign up below and get started on your live selling!

 

    Contact Information

    Please upload a JPG file and size should not be more than 5mb.
    LINKS OF DIGITAL PLATFORMS
    RATES PER EVENT
    SHOWCASE

    *Note: If you have any questions, do drop us an email at cs@asiatravelclub.com.

     

    About Asia Travel Club

    Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent (WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

    ATC.social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

    The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

    Asia Travel Club (ATC) is a member of Digital 38 Group.

    Contact Us

    #LiveCommerce #LiveCommerceSeller #InfluencerMarketing #ATC

    AsiaSocial Media Marketing

    Understanding Video Marketing and Its Common Forms

    Video MarketingPhoto source: redsharknews.com

    This is a crash course on video marketing and its common forms. You may not realise it, but, video marketing is making an even bigger impact in the business scene than you think. In our previously published article about social media marketing trends in 2021, you’ll learn that video content was all the rage last year and will continue to flood the web this year.

    What Is Video Marketing?

    Video marketing, from the term itself, is a type of marketing that promotes a product/service or conveys a message to your target audience using videos. The concept of video marketing has been around for a while. Who would have known about a decade ago that videos, which were solely for entertainment at the time, would grow to become a powerful selling tool? Think of video marketing as an advanced and digitalised form of television advertisement.

    Common Video Content Forms

    Here are some video marketing forms that you’ll find in various platforms that marketers are using for businesses and sample videos that you could check out.

    Short-Form Videos

    The social media age has given the elevator pitch a whole new meaning. With thousands of posts flooding our feed, content creators are given a 15-60 second window to get users hooked on their micro-video. These short-form videos as seen on TikTok, Snapchat, Instagram Reels, and YouTube Shorts are dominating the internet because they capture the attention of the users who are simply breezing through their feed and not looking for anything in particular.

    Animation and Motion Graphics

    Vibrant motion graphics leave a lasting impression and sometimes resonate better with the audience because of bright colors, unique animated characters, and simplified text. This is also a good alternative to videos involving real people if actors and crew are not available.

    Live Stream

    Huge platforms such as Facebook, Instagram, and YouTube, allow creators to broadcast videos in real time. Live streams may consist of huge events being documented, influencers unboxing and reviewing products, or even sellers showing and auctioning their merchandise. An experience like this gives the audience a sense of involvement when they participate. But this format is only effective if the content creator already has a solid following to earn a huge number of attendees.

    Educational and Instructional Videos

    We all looked for ways to stay productive during quarantine and attempted to learn new skills. We know you are equally guilty of looking up educational videos during lockdown. A ton of instructional videos for recipes, DIY projects, and even math lectures surfaced in the past year. Marketers have used this opportunity to introduce their products/services that followers could purchase for their own projects.

    More video formats will likely emerge in 2021. Even the current ones will evolve after app development and updates. But one thing is for sure. Video marketing is here to stay. Business owners and influencers should grab this opportunity while it’s hot.

    Asia Travel Club (ATC) offers services for businesses looking at creating video content. Watch some of the work we’ve done on our YouTube channel and be sure to subscribe for new video content. Contact us if you would like to get started on your next video campaign.

    About Asia Travel Club

    Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer, and social messaging marketing. ATC is the Official Sales Partner of Tencent(WeChat), Weibo, and Bytedance (TikTok, DouYin & TouTiao) with 100+ verified and managed WeChat and Weibo Official Accounts since 2016.

    ATC social connects brands with over 3,000+ influencers across China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, and Vietnam.

    The ATCbookings.com platform sits within Facebook Messenger, WeChat, LINE, and Kakao in 7 languages. It connects our travel partners with Chinese consumers through direct booking via ATC WeChat Booking Engine.

    Asia Travel Club (ATC) is a member of Digital 38 Group.

    Contact Us

    #VideoMarketing #SocialMediaMarketing #ATC