Augustinus Bader officially launches in Singapore on 25 September 2020. Working with 3 Singaporean influencers, the global skincare brand successfully kickstarts their campaign.
What is Augustinus Bader?
Augustinus Bader is one of Hollywood’s most celebrated luxury skincare brand that is now available in Singapore. Spearheading this launch is the inception of Augustinus Bader Singapore’s eCommerce store www.augustinusbader.com.sg, showcasing its essential range of face and body care products.
Bagging 26 awards in just 26 months since the brand’s debut, Augustinus Bader star product The Cream has been touted as The Miracle Cream with its breakthrough stem cell regenerative technology.
With this achievement and its effectiveness, The Cream is now one of Hollywood’s favourite cream, with stars like Diane Kruger, Victoria Beckham, Bobbi Brown, Demi Moore, and Courteney Cox among its top fans.
The skincare brand teamed up with 3 Singapore Beauty Influencers to promote their website.
Mongchin Yeoh (@mongabong)
Mongchin is an SG Beauty Influencer with 269k followers on Instagram. She is one of the influencers who were given a chance to try Augustinus Bader’s The Cream. In her Instagram post, she shared:
“I tried it for myself and I can definitely see why this is so highly acclaimed. The texture is creamy, rich and yet not sticky. Fast absorbing and fast acting, plumping up fine lines and hydrating the skin deeply. It’s no wonder celebrities like Kim K, Naomi Campbell, Victoria Beckham and more love it too!”
Jamie Yeo (@iamjamieyeo)
SG Celebrity Jamie Yeo is also a famous radio DJ, TV host, influencer, and an entrepreneur in Singapore. She currently has 104k followers on her Instagram account. She had a chance to try on Augustinus Bader’s The Cream when it was officially launched in Singapore. She shared on IG:
“When I’m putting anything on my skin (which is very sensitive) I want it to be complementing nature, working with nature. The Cream more than ticks that box and it must be working…”
Michelle (@bubblymichelle)
Michelle is also an SG Beauty Influencer who is well-known for sharing luxury beauty products as well as her skincare routines. She has 51.2k followers on her Instagram account and 1k followers on her blog site. She was also a Beauty Awards judge in Harper’s Bazaar Singapore from 2016 to 2018. She posted on her Instagram a picture of her applying Augustinus Bader’s The Cream saying:
“I’ve been using The Cream a few weeks now and so far super impressed by how quickly I saw results. My skin feels a lot smoother, more radiant & softer to the touch. It really is a game changer!”
Apart from engaging the influencers, Digital 38 also handles the press release writing and distribution to publications in Singapore.
Media kits were distributed to the press as well as to other Singapore influencers. One of the SG influencers who featured Augustinus Bader’s release in Singapore is Singapore socialite Jamie Chua.

Is your brand looking for Singaporean beauty influencers? Give your brand a social media boost with an influencer today. Get in touch with us.
About Asia Travel Club
Asia Travel Club (ATC) is a social media agency focusing on China digital marketing, influencer and social messaging marketing.
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